We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I wanted to throw out a post about hiring new sales consultants. We have had some great posts and comments about training new sales consultants but in order to train a new sales consultant you have to hire some first!
I don't know what everyone else has been running into, but I have seen so many different kinds of people from so many different walks of life due to the fact that a lot have people have lost their jobs lately. The problem I am having with that is having to decide what type of previous experience would translate over to selling cars. The other problem is deciding whether or not these prospective employees will be in it for the long haul if I hire them and give them an opportunity.
My goal (like most other dealerhips) when I am hiring someone is to find a guy that will blend well with the team and hopefully find a guy that we can train and will eventually make a career out of selling cars. I realize that the car business generally has a pretty high turnover but I try to limit that by hiring guys that are serious about making this a career. I just feel like if I were to hire some of the ex realtors, developers, construction workers, and sales people from other industries they won't consider this their profession and it really is just going to be a temporary solution to their problem. I could be wrong, but it seems to me that as soon as the market recovers in their respective industries and they have an opportunity to go back, they will. Another problem is that a lot of these guys were making really good money back in the day and are in the position where they need to continue to make quite a bit of money.
I don't know if there are different questions I could be asking during the interview process but I find that it is really hard to determine what intentions a guy has with regard to making this a career. I have also been really up front with guys with regard to a realistic income that they can expect their first year and I may be shooting myself in the foot. I just want to hire and train a guy under the pretense that he will make over $100k his first year. It's definitely tough to decide. Any thoughts or suggestions on what has worked for you guys?