1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
I run a used car department at a new Ford franchise. We have been doing really well lately, which I'm sure is the case for most dealerships. We have actually been really, really consistent this year and have basically sold 75 used cars every month (+/- 2 cars).
We for sure aren't complaining about the numbers we have been putting up lately, but I think it is always important to take a step back and analyze things even during the better times. Because of the fact that we have leveled out at 75 units, we are trying to find a way to take this thing to the next level. We aren't trying to get greedy or anything, we are just trying to explore other options to help us bump 10 or so units per month.
With that said, I feel like we have tried just about everything to help us get that extra bump. We have tried screwing with our car/truck mix and putting more cars out there than we normally do ( all that did for us was cause an aging problem!). We have tried the whole set and subset method and buying things in large bulk and selection. We have tried the price band method by just focusing on cheaper inventory. We are next to a Chevy and Dodge store and we tried buying some of their more desirable cars and give them away. We have tried bumping our display up by 15-20 cars. We have messed around with different ways to advertise. And finally, we are currently trying some high roller cars that we have never tried in the past due to our demographics.
Anyway, we like to think we are pretty good at what we do but we can't seem to take this thing to the next level. I'm beginning to think we have reached are store's capacity but I am still optimistic that we can grow a little bit more. Any ideas? Have any of you guys tried something that I didn't mention? Or maybe an secrets as to what I may be doing wrong?