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Bryant Gibby

Bryant Gibby Used car manager

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     I run a used car department at a new Ford franchise. We have been doing really well lately, which I'm sure is the case for most dealerships. We have actually been really, really consistent this year and have basically sold 75 used cars every month (+/- 2 cars).

We for sure aren't complaining about the numbers we have been putting up lately, but I think it is always important to take a step back and analyze things even during the better times.  Because of the fact that we have leveled out at 75 units, we are trying to find a way to take this thing to the next level.  We aren't trying to get greedy or anything, we are just trying to explore other options to help us bump 10 or so units per month.

 

     With that said, I feel like we have tried just about everything to help us get that extra bump. We have tried screwing with our car/truck mix and putting more cars out there than we normally do ( all that did for us was cause an aging problem!).  We have tried the whole set and subset method and buying things in large bulk and selection.  We have tried the price band method by just focusing on cheaper inventory.  We are next to a Chevy and Dodge store and we tried buying some of their  more desirable cars and give them away.  We have tried bumping our display up by 15-20 cars. We have messed around with different ways to advertise. And finally, we are currently trying some high roller cars that we have never tried in the past due to our demographics. 

 

    Anyway, we like to think we are pretty good at what we do but we can't seem to take this thing to the next level.  I'm beginning  to think we have reached are store's capacity but I am still optimistic that we can grow a little bit more.  Any ideas?  Have any of you guys tried something that I didn't mention? Or maybe an secrets as to what I may be doing wrong?

Daniel Boismier
Bryant, Help us better understand your situation. What is your current inventory turn, or how many units do you keep in stock?
Dave Erickson
I just tried to hit up your dealers site using my iPad and iPhone to see if you have video of your used cars but there's no way to view the inventory. I think there's a compatibility issue. If you pull the analytics on browser types you could see how many visitors were also unable to view your vehicles. Prob a few extra sales there.
Bryant Gibby
@ Daniel. We are currently on a 90 day turn. We have been talking about bumping it to 75 days but haven't pulled the trigger yet. I keep between 90-100 vehicles displayed and about 120-130 in inventory. Does that help? I think I know where you are going with those questions. What do you think?
Bryant Gibby
@ Dave. That is good to know. Are you sure you were looking at the right dealership's inventory? We are in the process of changing our website, so that may have something to do with it. I will check it out when I get back to work
Dave Erickson
@Bryant Yep I just pulled it up on my laptop and compared it to what I'm seeing on my iphone. On iphone/ipad it doesn't load any of the main box. It's just light blue. No graphics, no tabs that say "new inventory, used inventory, etc.". It doesn't say who designed it but since you have car finder and by the looks of the actual inventory pages it looks like a dealer.com powered site to me. They have mobile site support. Probably a fairly easy fix

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