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Jared Hamilton
From: Jared Hamilton
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Bryant Gibby

Bryant Gibby Used car manager

Exclusive Blog Posts

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

How SEO Impacts the Service Department

How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Forecasting #'s for 2011

     We have been working on our 2011 forecast numbers for the last 2 weeks. Forecasting for our store usually consists of hours of crunching #'s from the past years, a mandatory Sunday meeting to present research and forecast for next year, and then several meetings after to compile all the #'s together to come up with an overall master plan for the upcoming year.

 

     While I think that a lot of what we do is important and making goals is very important, I think we put way too much work into forecasting and it seems to be the same thing year after year. Like I said, I am a firm believer about setting goals in order to stay focused every year but I feel like we are putting in a lot of work to set a forecast that is similar to last year plus 10% or so.

 

     Anyway, this is the only store I have ever worked at so I don't know any different. Is that the norm for most dealers? I'm sure most dealers set goals and strive to improve in any way possible, but how much time and effort is really put into it? What have you guys found to be effective in your goal setting?

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