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We have been working on our 2011 forecast numbers for the last 2 weeks. Forecasting for our store usually consists of hours of crunching #'s from the past years, a mandatory Sunday meeting to present research and forecast for next year, and then several meetings after to compile all the #'s together to come up with an overall master plan for the upcoming year.
While I think that a lot of what we do is important and making goals is very important, I think we put way too much work into forecasting and it seems to be the same thing year after year. Like I said, I am a firm believer about setting goals in order to stay focused every year but I feel like we are putting in a lot of work to set a forecast that is similar to last year plus 10% or so.
Anyway, this is the only store I have ever worked at so I don't know any different. Is that the norm for most dealers? I'm sure most dealers set goals and strive to improve in any way possible, but how much time and effort is really put into it? What have you guys found to be effective in your goal setting?