We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
The owner of our store has been harping on me and the other sales manager lately about closing rates. I feel like it is an issue that he constantly brings up and almost seems like we will never be able to get our closing percentages to a level that he is ok with. We think we do a really good job with the opportunities that we have and I feel like we have a really good sales team. I can't imagine that we are so much lower than what is considered average. But what is average?
These are our benchmark closing percentages that he wants to see from us.
We aren't too far from these percentages most of the time but we usually aren't ever there consistently. I just get sick of the same old conversations with regard to these figures. I wish we could get to those #'s from time to time so we could blame our lower sales on something else. I feel like they are a little bit on the high side, but maybe that is the point. What do you guys use a benchmark #'s at your dealership? Are we high, low, or right on?