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We are at the time of the year where we are doing our Christmas cards for our customer base. I think the cards are really important as we need to make sure that our customer base knows we care about them enough to wish them happy holidays. The problem we have is that we have tried various cards/letters not really knowing what is the best route to take to ensure that we get a positive response from our customers.
To save money we have gone to a bulk card that we are all sending to our customers. While I agree with cutting costs wherever we can, I don't think this is the best place to cut costs. I wonder what the customer is going to think when they open the card. I wonder if they will really feel like we care. Basically all we are sending is a card that says "Happy Holidays" in a nice font included with a signature from the salesperson and a business card. Some people here at the store think that this card is sufficient and there is no need to do more. I personally think they are just too lazy and don't want to put forth any more effort than they have to!
Anyway, I think it is important to do more but other people disagree with me. I'm not suggesting we break the bank or anything, but I think it is important to show the customer that you really do care about them and it is totally appropriate to invest a little bit more money to do so. What do you guys think? Is there anything that you have tried that is effective, relatively inexpensive, and still shows the customer that you care?