1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
I have been brainstorming a lot lately on ways to rally the troops. Anybody that has worked in the car business knows that November is the start of 4 pretty slow months in a row. The guys are already starting to feel the affects of the downturn in traffic and as a result are already starting to complain. I want to try to do everything I can to help keep them motivated and to keep things somewhat interesting around here. The only thing is that I am on a limited budget.
We have tried Christmas at the dealership during December as a fun way to compensate and spiff the salesguys. We would go buy like $6,000 worth of stuff (tv's, laptops, digital cameras, and basically anything else they have at Costco!) The response that we got was always really good, but the problem we had the last time was that everyone needed the cash more than they needed the gifts, so they returned like 90% of the stuff to Costco. I'm pretty sure the guys are in the same boat this year and would rather have the money vs. the gifts. It is way too much work to go buy all that stuff and get it here to the dealership if they are going to just take it back the next week.
With that said, we need a fun, affordable way to keep things interesting around here during the holiday season. Like I said before, we can't break the bank because the owner of the store keeps us on a budget. So we need a really good idea. Let me know what you guys have tried in the past that has been successful. Keep in mind that the program needs to be tied to selling cars and needs to reward productivity for the guys that are pushing hard during the slow months. I don't want to just hand out free money! Let me know what you guys think.