We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Everybody has heard the term "misery loves company" and that's what I hope to accomplish from this post. It's no secret that December is a slow month in the car business but this December seems to be especially brutal. I was hoping to see if the amount of cars we have been selling lately is average so I can feel a little bit better about the situation, or if we just flat out suck!
We average probably 90 cars in December, so that would average to 3.5 - 4 cars per day. In the last 10 days we have sold 13 cars ( new and used combined ). Last weekend we sold only 1 on Friday and 3 on Saturday. To make matters worse, I am used car manager, and only 4 of those 13 cars over the last 10 days were used. OUCH!!!
So how is everyone else out there doing this month? I realize if everyone is doing crappy like me that won't put us in a better position, but it sure as hell will make me feel better about our performance. Let me know how it is going for you guys out there. Also, don't respond back to me if for some reason your dealership is killing it right now!