CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
We are a little bit behind the times with regard to chat leads at our dealership. We have known for a while that chat leads are a very viable source to get more deals, but for some reason we have dragged our feet a little on getting it set up. We are now in the process of getting everything set up.
We have decided to make it to where our sales guys aren't doing the actual chatting with the customers. Instead, we hired a company that will handle the leads for us 24/7 and try to set appointments for the sales guys. We decided to go that route for 2 reasons. 1- Our sales guys aren't here during nights & weekends. 2- We were worried about some our guys' computer skills and their ability to chat effectively with our customers. The company sounds pretty legit and don't charge too much so we figured it would be a good route to go.
The reason for my post is I was wondering if most dealers handle chat leads the same way we are going to. Or do most have their sales guys do it? Let me know what you guys recommend based off your past experience.