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We are recently having some issues with our newer salespeople getting certified with Ford. We used to not care if our salespeople were certified, but lately we have put a lot more emphasis on it. Even though it has been more of a focus lately, we were one of only a few dealers in our region that missed out on a bonus from Ford because we didn't have 80% or more of our sales floor certified. It is a particularly sore subject because I would have got paid on a % of that money for Ford.
As a result of missing out on that money from Ford, we have changed our policy on new hire certification to 90 days for base certification and 180 days to be master certified. There is a lot of tests involved to become master certified so I feel like 6 months is plenty of time to get them done. With that said, we are still having lots of our guys complain and request more time to get the tests accomplished. We are now making it mandatory that they meet those deadlines and they aren't that fond of the new policy.
I'm sure most manufacturers have certification testing similar to what Ford offers. Do most dealers require their sales consultants to get master certified or are we an exception to the rule? Also, do you guys think that 6 months is enough time to get all the testing done? Let me know what you guys think so I can prove a point to our salespeople!