1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
We have had an ongoing battle with our sales guys to make sure the lot and the phone station (where they get sales calls and internet leads) are being watched at all times. The obvious reason for that is to make sure that we aren't missing any customers that drive through the lot. We switched to a new facility about 4 years ago and our lot/phone station coverage has been a constant issue. The old facility was set up to where you could easily see the entire lot from the showroom, so there was never an issue with customers going unnoticed.
We have tried to institute a schedule for both the phone station and the "spotter station" to make sure we have a guy in both places at all times. Needless to say, it has been like pulling teeth to manage that schedule. We currently don't adhere to the schedule at all and rely on our guys actually doing there jobs and rely on us babysitting them.
I'm thinking there has to be a better way to approach this issue, but can't really think of anything else outside of the worthless schedule that we have. I'm too busy to be babysitting everyone so any suggestions would be more than welcome. Maybe we need to build another facility that has a better view of the lot!!!