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Bryant Gibby

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Dealer Fees

     We are currently doing some mystery shopping to compare several things at our dealership to other dealerships. The main intent of the mystery shopping is to compare processes, level of training in sales people, and pricing. As we have done this we have found that, although we are really aggressive on pricing and trade allowances, we are definitely on the high side when it comes to fees.

 

     The 2 fees I'm referring to are probably standard fees at the majority of dealerships. We charge a documentation fee and an additional fee for vehicle theft registration (VTR) or "etching". I'm not going to tell you what we charge for those for the fact that I want to see where everyone else comes in at and I don't want anyone judging us :). We are a large Ford franchise, so I want to make sure we are comparing apples to apples. If you respond back to my post, let me know what you charge for both fees or if you even have both fees. Also, if you don't have VTR or etching, what do you charge and what is the product? It would be great if you mention the size of the store that you work at and whether or not it is a new franchise. Hope to hear some good feedback.......

Jim Bell
We don't do any type of window etching. The only additional fees that we have is our doc fee which is $149.95 which is pretty standard in our area. You may want to see what dealers in your area are charging.
John Marzy
Documentation fees are set by state law in California, currently set at $55.00.
Bryan Armstrong
I sent you a message. Gonna take the 5th here. :)
Jason Courter
$150 "negotiable docuemntary service fee" in Washington State...no etch here. The fee has a sunset this year back to $0. A portion does go to governement services so a Dealer does not retain the whole $150 and the customer has the right to negotiate it out of the deal.
Larry Doremus Jr.
Ours is the lowest in our state (NJ) of $45. It's a focal point of our customer communications and is used to build trust with prospective customers. We encourage everyone who receives a quote from another dealer to have them itemize their fees. This is important because our initial price is a bit higher, but out the door is usually very competitive. People are usually shocked after the ridiculous fees added back into the transaction. At this point the close is easy!

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