1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
We have always had etch (ATP, VTR, etc) as a pre-loaded back-end product the entire 10 years that I have worked at this store. We haven't really had any issues selling the product and usually have around an 80% penetration between new and used.
You would think with the success that we continue to have with etch, we wouldn't consider making a change. We are though! We are having more and more customers question what it is lately and they seem to be way more educated about it. We figured we could get ahead of the curve a little bit and replace our etch with something a little less common.
After looking in to it for a while, we have decided that pre-paid key replacement program would be our best bet. We aren't willing to drop the etch yet though. It is still really profitable and it is too risky to give up that guaranteed back-end money. So, we have decided to test the waters for a while to see if our customers respond positively toward it.
I decided to throw this post out there to see what other people's opinions are regarding etch. I assume most dealerships either currently offer the product or have offered it in the past. Have you guys had much success with etch? Do you still use it? If you don't use etch, what is a viable alternative? Let me know your thoughts...