We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
I recently attended a class where we brainstormed on ideas on how to acquire more cars for your used car department in an effort to become less reliant on purchasing vehicles at the auctions.
One of the ideas that was brought up was to staff a salesperson every morning in the service drive from 7-10 a.m. The salesperson would make contacts during his shift and make appointments to get the car appraised during the day. That would give the customer the option to trade the vehicle in rather than pay for a potentially expensive repair on an older vehicle.
I loved the idea when I first heard it. Conceptually, it sounds like a beautiful thing. My only concern would be getting all the salespeople bought-in and excited about it. They would have to get here an hour and a half earlier than they are normally scheduled and I'm guessing I wil get quite a bit of resistance from the guys. I'm hoping once they see the benefit of it and start making some car deals, they won't care any more.
Just wondering if anyone out there works at a dealership where they have had some success doing this. Also, was it hard to get the guys committed to doing it?