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Jared Hamilton
From: Jared Hamilton
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Bryant Gibby

Bryant Gibby Used car manager

Exclusive Blog Posts

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Advertising with Pandora

We had our advertising meeting for 2013 yesterday. Among other things, one idea our ad guy pitched to us was to advertise with Pandora. He mentioned the cost is relatively cheap and feels confident that it would be worth the money we spend. Unfortunately, we would be the "test dummies" if we decide to do it as he has never done it before.

He didn't have much to show us in the way of previous history concerning the effectiveness of advertising on Pandora. I was just wondering if any other dealer out there had dabbled with Pandora and if they had a good/bad experience?

Eric Miltsch
I'm interested in hearing about success stories here as well. I was on a panel with the ad director for Pandora last year, big brands seem to have a positive experience. I like the potential for greater reach knowing that ~75% of Pandora's user base is mobile. I'm hearing more and more local advertisers - including a couple of dealers in my area.

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