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Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
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Bryant Gibby

Bryant Gibby Used car manager

Exclusive Blog Posts

2017 Presidents Club Insights - Patrick McMullen

2017 Presidents Club Insights - Patrick McMullen

Listen to what Patrick McMullen from MAXDigital has to say about the future of automotive, what dealers can do today to prepare, and how DrivingSales Presi…

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Five Tips for Selling Used or Certified Pre-Owned Vehicles

Selling used or certified pre-owned vehicles can be daunting task. With prices, laws, and competition varying across the country selling a pre-owned car fo…

What Motivates Your Employees to Perform?

What Motivates Your Employees to Perform?

Sorting through resumes, you find applicants who show potential. There are some with experience to walk on the job and set your service department abla…

How to Recruit the Best Talent for Your Dealership

How to Recruit the Best Talent for Your Dealership

Employee turnover can cost a dealership approximately $400,000 per year through lost sales, service offerings, new hire search, and training expenses even …

2017 Presidents Club Insights - Mark Brown

2017 Presidents Club Insights - Mark Brown

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Advertising with Pandora

We had our advertising meeting for 2013 yesterday. Among other things, one idea our ad guy pitched to us was to advertise with Pandora. He mentioned the cost is relatively cheap and feels confident that it would be worth the money we spend. Unfortunately, we would be the "test dummies" if we decide to do it as he has never done it before.

He didn't have much to show us in the way of previous history concerning the effectiveness of advertising on Pandora. I was just wondering if any other dealer out there had dabbled with Pandora and if they had a good/bad experience?

Eric Miltsch
I'm interested in hearing about success stories here as well. I was on a panel with the ad director for Pandora last year, big brands seem to have a positive experience. I like the potential for greater reach knowing that ~75% of Pandora's user base is mobile. I'm hearing more and more local advertisers - including a couple of dealers in my area.

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