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Jared Hamilton
From: Jared Hamilton
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Bryant Gibby

Bryant Gibby Used car manager

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How SEO Impacts the Service Department

Digital marketing in the dealership often is viewed and conducted solely from a sales perspective. But the service department, often called the "backb…

What 89% of salespeople are failing to do...

What 89% of salespeople are failing to do...

  According to Dale Carnegie only 11% of salespeople ask for referrals. We all know how valuable referrals are but when it comes time to ask for a …

Why Your Online Shoppers Don’t Take the Bait

Why Your Online Shoppers Don’t Take the Bait

You think you’re dangling an enticing lure in front of your customers’ eyes. You plan to set the hook and reel them in. But what you don&rs…

Click-to-Call [Infographic]

Click-to-Call [Infographic]

  Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent &…

Quick Tips for Improving Dealership Culture

Quick Tips for Improving Dealership Culture

Car dealers have a terrible reputation. It's such a negative experience for so many that people are electing to make a major purchase like a vehicle fr…

Getting salespeople to care about our reputation

We have been working really hard lately trying to get our salespeople to get their customers to give us favorable reviews. We have also been pushing getting "likes" on facebook. We email them photos of them and their new car in hopes they will post them on facebook.

Unfortunately, we haven't made a ton of progess with getting the sales people on board. They don't really understand the big picture and don't care about the long term benefits of a great reputation online. We have tried various types of promotions and spiff programs and nothing seems to get them motivated to request reviews and facebook posts from our customers. I just thought I would throw this post out to see if there is anybody that has found a successful way to get them to buy in??? Let me know.

Matt Farnes
Bryant, Have you tried making it a requirement with a benefit(spiff or promotion) along with a demonstration of exactly what you expect? As easy as social media is to use some people just don't get it until they can see how easy it is and the direct benefit to them. Matt
Tom Pfeiler
In my experience, salespeople who feel that the house values them will care greatly about the store's reputation and how it is perceived. If the house doesn't then no matter on how many spiffs or promotions you have, they won't care because it is not the perceived culture of the store.

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