CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
We have been working really hard lately trying to get our salespeople to get their customers to give us favorable reviews. We have also been pushing getting "likes" on facebook. We email them photos of them and their new car in hopes they will post them on facebook.
Unfortunately, we haven't made a ton of progess with getting the sales people on board. They don't really understand the big picture and don't care about the long term benefits of a great reputation online. We have tried various types of promotions and spiff programs and nothing seems to get them motivated to request reviews and facebook posts from our customers. I just thought I would throw this post out to see if there is anybody that has found a successful way to get them to buy in??? Let me know.