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Bryant Gibby

Bryant Gibby Used car manager

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On site lendor for a sale?

We are getting ready to do a used car event next month. We have partnered up with a dealerhsip next door to us and put quite a bit of money to promote the event. One of the things that is really important to both dealerships is having the lender that we had partnered with on site to buy deals. Due to staffing issues and other disagreements, they couldn't staff the event for us and ultimately backed out. Upon meeting with other lenders to replace them, most banks don't have the staff and don't see the value of having buyers on site for the event.

Maybe we are old school or something, but I really feel like having a buyer there makes a difference to us and the guest. Does anybody else agree? Are we being unreasonable to ask for a buyer to be on site and look at our deals? Also, I was wondering if there are dealerships that have faced a simalar dilemna and if they found a good solution. Let me know your thoughts....

Eric Miltsch
Bryant - question for you, why do you feel it's necessary to have the buyer on site for the event? Is it a quality concern? Or a limitation of your technology during the event?
Ron Henson
My thoughts: In today's digital age I don't think it is necessary to have the lender on site. Customers feel much less threatened. Go digital!
Bill Simmons
The last time we had an event like you are describing, the lenders provided us a dedicated loan officer assigned to our store for the weekend. They were not at the dealership but we had a direct dial number to their extension to rehash deals. If you can get that done, it's almost as good as having them at the store.

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