1,000 dealers share their thoughts about chat, text and messaging in general...and how these communications pay off. SEE HOW
We are directing our efforts to improve on acquiring used vehicles. We had a meeting about it where we all came with our top 3 ideas on where we focus. Some of our ideas are the following:
-Staff a salesperson every morning in the service drive and work the service drive better. Make sure there are processes in place to where we can give them bids on the vehicle and convince them to trade their car in.
-Pay our salespeople a spiff to look online and try to attract private party sellers to the dealership to sell us their car.
-Get our used car manager to network better with other dealers and wholesellers in an effort to buy more cars from them.
-Be willing to "stretch" more on a trade-in to make the deal and get their trade. Not to the point where we will be buried in the trade though.
-Establish a campaign in our crm to where salespeople can contact customers with vehicles between x miles to x miles to come in and trade-in their car.
We had some other ideas but I would say those 5 are our best. My question that I wanted to throw out is whether or not your dealership has tried some or all of these and what has the results been with each? What is the most effective way that your dealership acquires used inventory outside of the auctions or trade-ins?