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Jared Hamilton
From: Jared Hamilton
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Bryant Gibby

Bryant Gibby Used car manager

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Upcoming Webinar: Show with Your Showroom, Sell with Your Website

Upcoming Webinar: Show with Your Showroom, Sell with Your Website

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Year end bonus?

We have gone back and forth on year end bonus' over the last few years. We currently pay our sales consultants a year end bonus based on them acheiving a certain level of sales for the year. We also pay them an extra bonus for CSI if they are in the top 10 percent. I'm curious to know what other dealerships pay in terms of an annual bonus for their salespeople.

Also, we currently don't pay a year end bonus to any of our sales managers or finance managers. They used to get an annual bonus that was linked in to their monthly one-on-ones and their average scores from those reviews. It wasn't a ton of money, but at least it was something that they could look forward to at the end of the year. Again, I was wondering if the norm is to pay year end bonus' to sales managers and finance managers? If so, what type of bonus do you pay out and how is it earned?

Brett Harkins
We pay out a bonus on the 10th-15th of December. We pay the sales rep $12.00 for every car sold for the month and keep track until the end of the year. We expense the money monthly and if anyone quits it just becomes available for other bonuses. I believe we started this when we increased the DOC Fee back several yrs ago. It's not a lot of money, but we have some that get close to 3k a yr off of it... This bonus has endured for years with no complaints.

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