We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Just like most dealers at this time of the year, we are short on salespeople and we need to start ramping up for the spring and summer months. We were already a bit understaffed last month and I just lost 2 more in the last week (one quit and one was promoted).
We usually don't have that hard of a time getting qualified applicants but it has been more challenging this time. We typically just run an ad or two and offer a $500 recruiting bonus to our staff for bringing somebody on board. It has always worked in the past but we aren't getting that much action this time around.
Just wondering if anyone has something new that I can try that has proven to be effective? I'm open to trying something new in order to get the right guys in place. Any recommendations?