We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
We have been in negotiations with Lojack to potentially pre-install all of our new and used inventory with the product. As a result of the theft we have had lately, we are considering putting those units on all of our cars to help us recover the vehicle if it is stolen.
I really like the rep that I have been dealing with and think the product is a good theft deterrent/theft recovery product. There are several issues that we are still struggling with that have ultimately prevented us from signing up with them. Some of those issues are: How do we prevent losing money on dealer trades and cash and carry vehicles? What is the best way to sell it to the guest and pass the cost on to them? Should it be a front end product or back end product? If back end, should it replace our current etch product? And finally, is it worth the extra cost, time, and effort?
Does anyone out there pre-install their entire inventory with Lojack that would be able to speak to some of those issues? Is it even worth me pursuing?