We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
Our dealer principle recently attended a NADA 20 group meeting. One of the dealers in his 20 group has been doing a sales service fee for the last 8 years. If you're unfamiliar with what that fee is (because I was), it is a fee that is charged to all customers that purchase a vehicle that covers the commission paid to the salesperson. Conceptually, it is the same as a realestate agent charging a commission that is paid for the transaction. The guy that does it has lots of word tracks that his store uses. He claims that it goes really well and almost none of his customers question or complain about the fee.
That being said, I'm curious if there are othere dealers out there doing a similar fee? If so, how is it presented to the customer? How much is the fee and is there any negotiation with it? Let me know if you are charging this fee at your dealership. Any feedback would be great!