Lead Igniter allows you to target your Internet leads with mobile-responsive marketing messaging. While your BDC is capable of making only so many calls per day, through e-mail marketing you can target your entire database. Discover the best way to reactivate dormant leads and sell more cars. We provide the best practices on how to increase your database size with better collection practices and keep that data clean by removing the hard bounces, spam traps and inactive email addresses for improved deliverability and better sender credibility. We will also apply proper database cleaning techniques to your existing data, formulate an effective email marketing plan to be used in your dealership, and identify and explain the current issues with your mass email marketing.