Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Cardinale Automotive Group

Cardinale Automotive Group Chief Operating Officer

Exclusive Blog Posts

DealerRater Reviews now Available on Cars.com

DealerRater Reviews now Available on Cars.com

DealerRater pushed a press release today that they have pushed reviews to the Cars.com Platform. According to the press release, this is about three millio…

Why Should You Attend NADA 2017

Why Should You Attend NADA 2017

As you investigate the possibility of attending NADA in New Orleans this year, you might be questioning the benefits of attending. It’s possible that…

The Most Wonderful Time of Year for Luxury

The Most Wonderful Time of Year for Luxury

It’s that time of year again: lights line the houses, the air is brisk, and luxury manufacturers are trying to make sure their vehicles are the best …

The Recruiter: Episode 4- People Use Google to Find Jobs

The Recruiter: Episode 4- People Use Google to Find Jobs

How to title your help wanted ad so it gets found on the internet. Please use Google in their job search. Use what people call themselves on their resu…

* The Recruiter* Episode 3 Law of Diminishing Return

* The Recruiter* Episode 3 Law of Diminishing Return

When do you hire and how many? what are you basing your decision on? Don't decide by how many desks you have or that's what you normally run with. …

"Selling" at the Zero-Moment-of-Truth

As an industry, we often activate a vast array of tools...shiny widgets....and systems in which to be effective to the modern consumer…..

HOWEVER....do our systems:

Target - Communicate – Integrate together; As-One; in order to ensure Buyers are delivered at the ‘Zero Moment’ through a direct-path to OUR specific Stores? Websites? Telephones?

ec7166b7e676796b7f73fcf12a2dc17f.png?t=1

As Dealers = "WE reserve the right, to Market OUR Brands, OUR Stores, OUR Inventory - with a single and direct connection to OUR stores, everytime!"

Automotive News | Dealers > Best Practices

( Nov. 24, 2014 )

Cardinale Group makeover flexes digital Muscle

http://www.autonews.com/article/20141124/RETAIL07/311249996/cardinale-group-makeover-flexes-digital-muscle

 

Chris K Leslie
Congratulations, I think.. I am curious how you are going to do this.. "Go to Facebook, and we're going to put a post on your Facebook wall to remind you of the car you looked at."
Robert Powell
Chris – Thank you for your kind remarks - we are indeed blessed and fortunate to have a designed and developed a truly integrated digital ( selling ) strategy providing enormous success for our internal and external automotive groups…. Specific to targeted ‘wall’ post comment….( sigh )….unfortunately, somewhere between the original interview with our sr. executives many months ago, to the journalist copy creation and on to an editor - the word choice of this comment was presented out of context…..ah the magic of journalism, never a dull moment J Specific to our FB strategy = utilizing the right-hand side / news feed ad positions on the FBX and WCA – specific targeting is achieved through and within desktop, mobile and tablet. Consumer activity on FB newsfeeds are tracked and monitored for peak placement times resulting in dynamic creative campaigns with exceptional conversion rates. As an aside - we greatly enjoy your thoughts and perspectives on the Driving Sales blogs. The best to you, always!

 Unlock all of the community & features  Join Now