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Jared Hamilton
From: Jared Hamilton
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Cardinale Automotive Group

Cardinale Automotive Group Chief Operating Officer

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"Selling" at the Zero-Moment-of-Truth

As an industry, we often activate a vast array of tools...shiny widgets....and systems in which to be effective to the modern consumer…..

HOWEVER....do our systems:

Target - Communicate – Integrate together; As-One; in order to ensure Buyers are delivered at the ‘Zero Moment’ through a direct-path to OUR specific Stores? Websites? Telephones?

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As Dealers = "WE reserve the right, to Market OUR Brands, OUR Stores, OUR Inventory - with a single and direct connection to OUR stores, everytime!"

Automotive News | Dealers > Best Practices

( Nov. 24, 2014 )

Cardinale Group makeover flexes digital Muscle

http://www.autonews.com/article/20141124/RETAIL07/311249996/cardinale-group-makeover-flexes-digital-muscle

 

Chris K Leslie
Congratulations, I think.. I am curious how you are going to do this.. "Go to Facebook, and we're going to put a post on your Facebook wall to remind you of the car you looked at."
Robert Powell
Chris – Thank you for your kind remarks - we are indeed blessed and fortunate to have a designed and developed a truly integrated digital ( selling ) strategy providing enormous success for our internal and external automotive groups…. Specific to targeted ‘wall’ post comment….( sigh )….unfortunately, somewhere between the original interview with our sr. executives many months ago, to the journalist copy creation and on to an editor - the word choice of this comment was presented out of context…..ah the magic of journalism, never a dull moment J Specific to our FB strategy = utilizing the right-hand side / news feed ad positions on the FBX and WCA – specific targeting is achieved through and within desktop, mobile and tablet. Consumer activity on FB newsfeeds are tracked and monitored for peak placement times resulting in dynamic creative campaigns with exceptional conversion rates. As an aside - we greatly enjoy your thoughts and perspectives on the Driving Sales blogs. The best to you, always!

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