CarFax

Pros:

Cons: We don't get as many leads from here and stopped subscribing for the most part. We got about 6 good leads from 122 last month. People just go in and press the inquire button and the inquiries are all blank.

Pros: Customers can compare and know all the options. Great tool.

Cons:

Pros: CarFax is one of our best sources. Very reliable.

Cons:

Pros: We know what the vehicle sells for at other dealerships and we can beat the price.

Cons:

Pros: They do a great job if informing customers. Customers like that they don't have to pay for the reviews.

Cons:

Pros: Answers every question. Great company to work with.

Cons:

Pros: Many check out this option to find the information they are looking for.

Cons:

Pros: Since paying for Car Fax, our ROI has tripled. Customers don't want to pay for information. They are pleased that we are here to help them.

Cons: Expensive but results are worth it.

Pros: When buyers look at CarFax they are generally more serious about purchasing. CarFax is trusted.

Cons: None at this time.

Pros: We just never know with their leads. Not as strong as some others.

Cons: Not real strong leads.