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Pros: It helps with the public trust to have CarFax, people really like to see the history and have no hidden mystery somewhere of damage or problems.
Pros: Customers put great faith in the history reports and the CarFax name. You almost have to provide it for the vehicle to sell anymore.
Pros: Good for sales but expensive.
Pros: CarFax has always helped sell the vehicle. I get a lot of leads from it.
Cons: The pricing is so competitive that it leaves little room for profit margin. It is slanted in favor of the customer.
Pros: Customers love seeing this, saves time and money to have all the history and information available when they look at the vehicle. Also shows we are honest and straight up with them.
Pros: They provide an excellent service with all their leads.
Cons: Cost is too high.
Pros: I have worked with and without CarFax over the years and sales are so much better with the CarFax information and history.
Pros: The name alone is a household word, customers ask for it and they want it. Works for me.
Pros: I think it pays for itself just in providing transparency on the vehicles. Trustworthy and accurate.
Pros: Almost have to have it for the information. Does help the customer's comfort level.
Cons: Too expensive.
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