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Carl  Murray

Carl Murray Head of Marketing

Profile

Name: Carl Murray
Title: Head of Marketing
Company: 360Converge
Phone: Private
Location: Private , Private
Summary:
Not Available

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    Carl  Murray
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Blog Posts

Why New Doesn't Always Mean Better for Auto Industry Marketers

Why New Doesn't Always Mean Better for Auto Industry Marketers

Global advertising spend is expected to exceed half a trillion dollars for the fourth year in a row, and American brands are once again fueling t…

The Wrong Way to Increase Service Revenue

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity. Or they take everyone that drives u…

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

Are all 3rd Party trade in leads the same (like banging your head into a wall)?

Over the last year, we have used several companies to assist in the "Hurry Up and grab these hot trade-in leads" trend.  We trained staff.&n…

10 Steps to Become a Servant Leader

10 Steps to Become a Servant Leader

The term “servant leadership” was first coined in an essay written by Robert Greenleaf in 1970. Later he expanded the essay into a book, which …

So how do you get leads to reply to you, anyways?

So how do you get leads to reply to you, anyways?

There is nothing more frustrating for the Internet/BDC Department (or for your sales team) than receiving a bunch of new leads... every single day... that …

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