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Caron Sjoberg

Caron Sjoberg President / CEO

Profile

Name: Caron Sjoberg
Title: President / CEO
Company: Ideaworks
Phone: Private
Location: Private , Private
Summary:
With a career that spans 35 years in public relations and marketing, I still wake up every day and love my job. Ideaworks is a 23-year-old advertising agency that drives sales and business growth for clients through a powerful mix of digital advertising and public relations. We're a small, but talented group with more than 450 industry awards, and we serve clients in diverse industries including automotive, finance, real estate development and tourism.

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Blog Posts

How Color Affects Depreciation

How Color Affects Depreciation

Which color of the rainbow leads to the biggest pot of gold? (Hint: It ain't gold) Read the article. …

All Revenue is Not Created Equal

All Revenue is Not Created Equal

*This article previously appeared in the Reynolds and Reynolds FUEL monthly newsletter* By Brooks Fiesinger If you pick up a report listing the most …

How to Solve a Big Challenge in Service [VIDEO]

How to Solve a Big Challenge in Service [VIDEO]

DealerBuilt Account Manager Mike Correra shares one of the biggest challenges service departments face and how to overcome it.  …

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

Top Reasons to Have Admin Access to Your Employees Dealer Social Media Pages

On the surface, having your sales consultants promoting your brand on social media seems like a win-win. The idea that your dealership is getting that addi…

What About Women in the Automotive Industry? [VIDEO]

What About Women in the Automotive Industry? [VIDEO]

EVP Business Development for DealerBuilt, Veronica Dunford, shares her thoughts about women in the auto Industry in this video blog. …

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