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Caron Sjoberg

Caron Sjoberg President / CEO

Profile

Name: Caron Sjoberg
Title: President / CEO
Company: Ideaworks
Phone: Private
Location: Private , Private
Summary:
With a career that spans 35 years in public relations and marketing, I still wake up every day and love my job. Ideaworks is a 23-year-old advertising agency that drives sales and business growth for clients through a powerful mix of digital advertising and public relations. We're a small, but talented group with more than 450 industry awards, and we serve clients in diverse industries including automotive, finance, real estate development and tourism.

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Blog Posts

Improving Vehicle Detail Pages

Improving Vehicle Detail Pages

Your VDP is one of the most important aspects of your marketing. Improving your sellers notes will help your customers see the value that is included for t…

Improving Service Efficiency for the Customer

Improving Service Efficiency for the Customer

As a former service advisor for one of the busiest Chevrolet dealerships on the prairies, I know firsthand how many customer interactions frontline sta…

Delivery Specialists: Helpful or Hurtful?

Delivery Specialists: Helpful or Hurtful?

A recent trend for dealerships has been to hire in a "delivery specialist", someone whose sole purpose is to help deliver vehicles efficiently to…

Conquesting Through Service [VIDEO]

Conquesting Through Service [VIDEO]

Scot Eisenfelder shares why conquesting through service is the key to future profitability. …

Freebie Friday: The Expectation Gap [VIDEO]

Freebie Friday: The Expectation Gap [VIDEO]

Are you setting your dealership up for failure with your messages? VP of Sales CDK Global Bill Wittenmyer offers some advice for dealers on managing ex…

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