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Earlier this month I was fortunate enough to visit Google headquarters. They unleashed a ton of great insights and figures, but perhaps the most interesting insights were their projections for the future of mobile search. They estimate that in 2013, 29% of automotive queries will come from mobile phones, and 18% will come from tablets. That’s a whopping 47% of searches coming from mobile devices.
I don’t find these projections particular surprising, but rather quite exciting. There are so many opportunities that exist on this side of the fence, which is why I’m surprised that it’s taken Google so long to really start playing with mobile-specific ad types. Whatever the reason be, they are starting to sneak up on us, so keep your eyes peeled.
Recently, Google Adwords started rolling out a new click-to-call mobile ad format. The main difference is the transition from a hyperlinked phone number to a more visually appealing ‘call button.’ While I forsee this being an overall positive change, there are certainly a few things you should keep in mind while managing your accounts:
While it does concern me to see ad texts modified on a whim by the system, I think this is going to be a good change for advertisers across the board. New ad formats often bring with them exciting new opportunities. Stay tuned!