Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Chad Bockius

Chad Bockius Chief Marketing Officer

Exclusive Blog Posts

What People Are Looking For In An Auto Repair Shop

What People Are Looking For In An Auto Repair Shop

Those who have been involved in some sort of accident have the next step of finding an auto repair shop. These shops are not all created equal as some are …

One Price Selling – What Are You Waiting For?

One Price Selling – What Are You Waiting For?

Most Dealers are closer to a One Price Selling sales process than they may realize. If you’re an excellent pre-owned dealer you’re basically no…

What Is Your Chemistry With Women Buyers?

What Is Your Chemistry With Women Buyers?

Wow, its December. Last month of the year. Now is the perfect time to begin to reflect on the customer processes, engagement and strategies you have in pla…

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

Want to Advance in Business? Here are a Few Ways to Stay on Top of Your Game

If it’s time for you to take the next steps in your career, there are some tried-and-true methods that can ensure your success. All business professi…

BDC training for 2017

BDC training for 2017

  We have a service and sales bdc team for each of our stores. One is a Hyundai store and the other is a Chevrolet store. We have Three sales Bus…

Turning Online Used Car Shoppers into Sales

19265a927264dd223fe608bbdad799e5.jpg?t=1Online used car shoppers put a lot of effort into research before they make a decision to buy. On average, they hit around 24 different research points and every time they leave your site, you’re missing an opportunity to sell them a car. So how can you differentiate your pre-owned car listings to better grab the attention of online shoppers?

 

We recently conducted extensive research on just this question. The two-prong research combined a survey of used car shoppers with “big data” analysis consumer search data with the information they find on over 300 different automotive marketplaces.

 

One of the most surprising findings was that most dealers aren’t highlighting the reconditioning they’ve done on a vehicle – something buyers really care about. A great place to do this is in the seller comment field on most used car marketplaces but only 47% of all dealer listings we analyzed even included seller comments and just 2.4% referenced reconditioning of key features like brakes, batteries or tires.

 

Another interesting point that came up during our research was that when looking at consumer behavior on used car marketplaces, we saw that listings with nine images had 71% more lead submissions compared to those with 30 images.

 

Some other tips for better merchandising your pre-owned vehicles:

  • Include Detailed Data: Vehicle condition, accident history and service history top the chart of what consumers want to know – give them easy access to this data, ideally right on the VDP.
  • Features Matter: The top 25 ‘must-have’ used car features may surprise you. MP3 support (the ability to play digital music), iPod connectivity and Bluetooth lead the pack of must haves. Be sure to promote them on the listings!
  • Price Point: Most used car price tags end in “00”or “95” yet consumers submit more leads for cars with prices ending in “99.” In fact, search result pages with vehicles ending in “99” experienced 16% more clicks. So think about your price tag!

 

Check out this extensive white paper to see how you can start better merchandising your pre-owned vehicles.

 

 Unlock all of the community & features  Join Now