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Charles McCarthy

Charles McCarthy Marketing Copywriter

Charles McCarthy Blog Posts

4 Steps to Prepare Your Digital Advertising for The Big Game

4 Steps to Prepare Your Digital Advertising for The Big Game

  Omaha! New York Bozo! Cougar, Cougar, Linda!   You hear some crazy things around and during the game but there’s one thing that makes sense to e…

Defining the Digital Advertising Buzzwords That All Dealers Should Know

Defining the Digital Advertising Buzzwords That All Dealers Should Know

Every industry has its own proprietary vocabulary to meet the unique demands of the work. Digital advertising is no exception. And since digital ads are na…

Six Ways for Internet Managers to Look Beyond Leads

Six Ways for Internet Managers to Look Beyond Leads

This article was written by Patrick Wyld, Learning Solutions Manager at Dealer.com Website leads have been a part of selling cars since dealerships we…

Three Worthy Digital Advertising Tips to Make Spring Even Brighter

Three Worthy Digital Advertising Tips to Make Spring Even Brighter

This post was written by Joe Mescher, a Media Sales Director at Dealer.com Roughly five percent of the population is in the market for a car at any given…

Ten Reasons Your Dealership Should Be Blogging

Ten Reasons Your Dealership Should Be Blogging

This article is written by David Pye, Search Operations Manager at Dealer.com Every box on your checklist is ticked and your digital marketing finally see…

A Simple Way to Test Your Website’s Mobile-Friendliness

A Simple Way to Test Your Website’s Mobile-Friendliness

Last month, Google shored up advances toward a predominantly mobile-accessed Internet when it announced changes to its search algorithm: Starting April 2…

Eight Tips to Help Every New Dealership Internet Manager

Eight Tips to Help Every New Dealership Internet Manager

This post was written by Patrick Wyld, Learning Solutions Manager at Dealer.com   It’s your first day as an Internet Manager. Congratulations! You are…

Four Ways to Prep Your Website for the Busiest Digital Shopping Season of the Year

Four Ways to Prep Your Website for the Busiest Digital Shopping Season of the Year

You’ve decked out your dealership in holiday trimmings. Your digital advertising is reaching a relevant audience and producing increasing leads. Next y…

How Your Dealership Can Tackle Tier 1 Advertising Investments this Football Season

How Your Dealership Can Tackle Tier 1 Advertising Investments this Football Season

This article was written by Chris Remuzzi, Manager of Advertising Performance at Dealer.com Football and TV advertising go together like Gatorade and a vi…

Responsive, Adaptive, and Seamless: Mobile Strategy and the Technologies Guiding It Forward

Responsive, Adaptive, and Seamless: Mobile Strategy and the Technologies Guiding It Forward

This article was written by Bob George, Director of Product Management for Websites, and Pete Bruhn, an SEO Product Manager, both at Dealer.com.   It’…

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