Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Charlie Vogelheim

Charlie Vogelheim CMO & Partner

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

We’ve certainly been hearing all about it.  You wouldn’t be on this site if you weren’t aware of it and willing to participate in it. But the real question is: how do you get it – social media, that is -- to work for you?

Some of the dealers I’ve been speaking with aren’t interested because they view social media, as do some business owners, as a time-waster, not a tool to build income. Sure you can talk about trust and you can talk about building relationships. But if you’re referring to ROI as every businessperson should, it’s about sales.  It’s about income. It’s about a return on your investment in both time and money.

The tricky thing about the Internet is that the new media makes participation costs relatively small, with no TV broadcast or print ads. The flip side of course, is that the time investment is much greater, both in terms of the learning curve and let’s face it, all those distractions that the Internet provides. (Fortunately, none of us in the automotive industry are easily distracted, right?)

So is social media the next big thing or will it go the way of “Second Life” and be yesterday’s news? And by the way, if you don’t know what Second Life means, then you just proved my point. Is it just a big fat waste of time, distracting us from business?

What do I think? I think social media is worth it. It’s inexpensive to participate in. The learning curve is short and it’s easy to competently master. It takes relatively little time to upkeep.  But the real question, after all, is how do you make it work for you?

This is why we’re meeting in Vegas next month at the DrivingSales Executive Summit. Ask the experts.  You’ll hear from some of the top social media marketing gurus out there: Chris Brogan, co-author of best-seller Trust Agents, and President of New Marketing Labs and Will Travis, SVP of Marketing and Business Development at Dentsu, to name just a few,  will provide unique insights on new media marketing and entrepreneurship.  Facebook Bootcamp and Twitter Bootcamp will kick you into shape, with specific, hands-on advice from some of the leading experts in the field.  Breakout and roundtable discussions will focus on topics such as search marketing, behavioral targeting, mobile marketing, and back-end profits with new media.

 The Summit is 24 hours long from Tuesday Oct 13 at noon to Wednesday October 14 at noon, at the Hard Rock in Las Vegas. So come see for yourself. After all, Facebook just announced it has over 300 million subscribers – that’s about the same size as the population of the United States! Don’t you think at least some of your current or potential customers are on there?

 For the full agenda and to register: https://www.drivingsales.com/home/events/register_dses

 

 

 

 Unlock all of the community & features  Join Now