CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
We’ve certainly been hearing all about it. You wouldn’t be on this site if you weren’t aware of it and willing to participate in it. But the real question is: how do you get it – social media, that is -- to work for you?
Some of the dealers I’ve been speaking with aren’t interested because they view social media, as do some business owners, as a time-waster, not a tool to build income. Sure you can talk about trust and you can talk about building relationships. But if you’re referring to ROI as every businessperson should, it’s about sales. It’s about income. It’s about a return on your investment in both time and money.
The tricky thing about the Internet is that the new media makes participation costs relatively small, with no TV broadcast or print ads. The flip side of course, is that the time investment is much greater, both in terms of the learning curve and let’s face it, all those distractions that the Internet provides. (Fortunately, none of us in the automotive industry are easily distracted, right?)
So is social media the next big thing or will it go the way of “Second Life” and be yesterday’s news? And by the way, if you don’t know what Second Life means, then you just proved my point. Is it just a big fat waste of time, distracting us from business?
What do I think? I think social media is worth it. It’s inexpensive to participate in. The learning curve is short and it’s easy to competently master. It takes relatively little time to upkeep. But the real question, after all, is how do you make it work for you?
This is why we’re meeting in Vegas next month at the DrivingSales Executive Summit. Ask the experts. You’ll hear from some of the top social media marketing gurus out there: Chris Brogan, co-author of best-seller Trust Agents, and President of New Marketing Labs and Will Travis, SVP of Marketing and Business Development at Dentsu, to name just a few, will provide unique insights on new media marketing and entrepreneurship. Facebook Bootcamp and Twitter Bootcamp will kick you into shape, with specific, hands-on advice from some of the leading experts in the field. Breakout and roundtable discussions will focus on topics such as search marketing, behavioral targeting, mobile marketing, and back-end profits with new media.
The Summit is 24 hours long from Tuesday Oct 13 at noon to Wednesday October 14 at noon, at the Hard Rock in Las Vegas. So come see for yourself. After all, Facebook just announced it has over 300 million subscribers – that’s about the same size as the population of the United States! Don’t you think at least some of your current or potential customers are on there?
For the full agenda and to register: https://www.drivingsales.com/home/events/register_dses