How many times have you heard or read, “My father built this dealership by having a personal relationship with each of his customers. He grew his business through repeat purchases and referrals?”

This is true for almost every dealership in the world.

But things changed. Dealerships got bigger. New brands entered the market. Customer loyalties changed. The world became more complex and technology gave consumers access to information they never had before. Somewhere along the way, dealerships lost those personal relationships.

Technology was supposed to help, but it didn’t. Sending an email with somebody’s first name in it is not the same as really knowing them and understanding their needs. Marketers and advertisers have talked for years about personalized, one-to-one communications, but it’s just been just that, talk.

Until now.

Consumers today want those personal relationships again. They want to do business with dealerships and people who really know them and their needs. But the challenge for dealers is how to deliver a truly personalized experience to earn and keep that relationship.

Customers live in an omni-channel, multi-device reality. They want to do business with companies that understand this who can deliver information and services personalized just for them across every device when they need it.

It sounds impossible.

But it’s not for dealers who understand something called the Value Exchange and Artificial Intelligence. Buyers are sophisticated. They understand technology. But they don’t want to have their privacy or trust violated. That’s where the Value Exchange comes in. Buyers are willing to give up some of their personal information to dealerships, but in exchange they expect the dealership to deliver relevant content, information, and service that really is personalized for them.

If a dealership violates this trust with one-size-fits-all content or sales processes, they’re toast. Especially with women and millennials.

That’s where Artificial Intelligence comes in. The real power of AI is its ability to deliver on a promise 20 years in the making: personalization, at scale, that actually feels human. Without Artificial Intelligence, dealers have no chance to really get to know their customers and deliver personalized unified messages across every channel and device to earn a customer’s respect, confidence, business and loyalty.

What’s more, dealers don’t need to invest in expensive new technology or hire additional technical personnel. Fully autonomous AI marketing platforms do all of the work, freeing humans to do what they do best, which is create and focus on strategy and content.

And sell more cars…

But dealers need to move fast. There’s only one fully autonomous Artificial Intelligence marketing platform for dealers available now. If a competing dealer locks in for a given market, they’re going to be locked out and lose a lot of precious customers.