In your opinion, what does this statistic tell us if anything in regards to the car business?

It tells us that people, and in this case Millennials specifically, are using voice assistants to make purchases. Are they buying cars? No. But it's not going to be long before they start buying oil changes and other routine purchases from dealers. Voice assistants are expected to be in over 20 million homes in the next year or so, and the demo and psycho graphics of this group are going to be very attractive to dealers. But, as of now there really isn't a solid way of optimizing your websites for voice search. Voice Search Optimization is being figured out as we go. But, dealers and marketers do need to keep a very close eye on its development and make sure their website providers are working on this as well going forward. The importance of optimizing for voice search is going to be amplified because there is only going to be one result, so it's winner take all, at least in its current form.

That, and maybe a weak attempt at humor on a Friday with a thinly veiled jab at my profession's proclivity to sensationalize things with hyperbole:)