28% of customers will not return to a slow site.

That means if your site is slow, you are throwing away over ¼ of your advertising budget. And we’re not talking about just your digital budget. We’re talking your entire budget. TV. Radio. Newspaper. Direct Mail.

Why does your slow website affect your offline advertising?

Because after seeing your offline ad, over 90% of customers are still going to check out your website.

So, if you’re spending $40,000 a month, $10,000 is going down a rat hole. If you spend $60,000 a month? $15,000 down the drain. $100,000 a month? $25,000 up in smoke.

Just because your website is slow.

And as if that’s not bad enough, your slow website is costing you ¼ of your sales too.

Every month.

That’s right, you could increase your sales by 25% just by getting a website that’s not slow!

Now I sell Artificial Intelligence driven advertising, so why am I telling you this?

Because your slow site is going to make my performance look bad too. What’s worse, your slowpoke website is going to slow down my AI’s learning and skew our results.

Is it any wonder dealerships are beginning to double profitability in a year just by replacing older GM’s who make decisions by going with their gut with younger managers that are smart enough to realize slow websites suck?

Here’s some more facts just to further illustrate how critical website speed is:

• 28% of customers will not return to a slow site
• Optimal load times for peak conversions ranges from 1.8 to 2.7 seconds across all device types with the sweet spot being 2.4 seconds
• Just a 100-millisecond delay, that’s 1/10 of a second for the mathematically/metrically challenged, hurts conversion rates by 7%
• Optimal load times for lowest bounce rate ranges from 700-milliseconds to 1.2 seconds across all device types
• A two-second delay in load time hurts bounce rates by up to 103% and cuts the time customers spend on your website in half

We all know speed kills.

But you have to decide if you’re going to be driving the up bus or if you’re going to be road kill.

The choice is yours.