As the marketing and entertainment world continues to grow, animation is one of the fields that are ripe for growth. Brands are looking for ways they can leverage new audiences and gain competitive advantage in the market. Advertisers agree to the fact that the events in animation increase the buying power and attraction of customers towards a product.
 

There are high chances that animation will take over advertisement in 2017. However, the trend will move from traditional slides to incorporate story telling. These presentations will be entertaining but also geared towards selling a product. In fact, content developers have already begun to introduce this idea while marketing for their clients.
 

Return to Stop Motion

The drive for honest and authentic communication between consumers and brands signaled a significant return to stop-frame animation in the past years. The hand-crafted feel and look of animation ads precisely communicate this agenda. Most people have been creating ‘mock motion’ for several decades, but there appears to be the emergence of a renewed desire to use animation for business advertisement.

I understand that you can create nearly everything in a computer. However, there is something about inherent limitations in the discipline of handmade sets and puppets and capturing your performance in the camera that gives it a real feeling. We have also seen what I refer to stuff moving around animation in the recent past. In this case, there has been a move in real objects frame by frame as they cross over with pixilation to generate the same natural feeling.

Investment in Virtual Reality

Technologically, virtual reality took its fast significant steps in animated story telling in the past one year. The implication is that 2017 will see such stories play a significant role in business advertisement. Animation is strategically suited for VR as you precisely control the interaction between the viewer and the subject he is looking at. The movement of the headset can trigger a specific action in the animated character which brings an intimacy and immediacy to the interaction. These new developments will make animation take over advertisement in 2017.

As we speak, Aardman has already delivered two big VR projects for the BBC and Google and we still have more in the pipeline. The Google spot light stories made use of the Google project story development kit and Google Advanced Technology with the aim of achieving better creative results. 2017 may see an extension of this approach in the advertisement process of most firms.

The 2016 BBC connected studio project dubbed ‘we wait’ was a good experimentation in the immersive news and making use of VR to create a robust emotional connection between the subject and the viewer. It was exploring the crisis of Syrian migration as they tried to get to Europe by crossing the Mediterranean. The story had an intrinsically engaging subject matter. The story made use of the unity pipeline but the main drivers of the story was to get an emotional impact of the script. The spiel studio is a good website for creating such video that has emotional attachment to the viewers. The only way to create loyal customers is by making use of a communication media that touches to their instincts.

Given the amazing results from both Google and BBC, businesses in 2017 will begin to impress this tool in their animated ads. Most brands strive to get an emotional attachment with the customer. If animated stories can achieve this goal, then animation will definitely take over in 2017. The old methods of advertisement are no longer attractive to the customer. Brands are seeking for platforms that can provide a broad range of innovation and creativity.

Growth and Virtual Reality

VR will enter an important stage in 2017 as technical companies strive to come up with the best devices and develop enough content to build the market share. One of the platforms will be story telling in animated VR that will make customers to review the presentation more often. It may happen slowly but the idea has a great future even beyond 2017 especially when it comes to the short-form series of content.

Most users may prefer the short-form instead of features binge able or snack able on your own. There will be a lot of research on how this idea can be incorporated in animated adverts in 2017. Such experiences are what most brands would like to see in their customers. The trend will shift from using traditional animation slides to contemporary ones that deliver a new look.

Stand out Animation Advertisement Application in 2016

The uses of animation in 2016 reflect how the channel will be used in 2017. There has been some amazing works that come out of the industry of late. One of the most amazing is the man and dog spot from coca cola by Kylie Matulik and Todd Mueller at Psyop. This presentation captures the dog’s eye view of the world in a brilliant manner as it tries to visualize smell in a creative manner. 2017 brands may want to create a state in which customers will follow their products in a similar manner.

Another perfect example is the Nautalis: “France A. Cordova” from Colin Hesterly at the Not to Scale. It presents a beautiful 2 D piece with a very strong and clean graphic in a color palette that is limited. It marries the idea of artistic representation and science in a perfect and inspirational manner. Businesses are using the same approach to present their brands in an artistic manner.

The other great application of animated advertisement in 2016 was the high concept of stylized cCGli campaign that was created by passion picture for the BBC Rio Olympics. The interplay between the human and animal characters captures the primal instincts of any viewer to fight and win. This experience is presented in a beautiful and elegant framework. Advertisers are still looking for ways in which they can create a strong desire to consume a product. Animation will be at the center stage when it comes to creating brand awareness in 2017.