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Chris  Grasso

Chris Grasso Marketing Manager

Exclusive Blog Posts

Social Customer Relationship Management: Taking Advantage of Web 2.0 and Big Data Technologies

Social Customer Relationship Management: Taking Advantage of Web 2.0 and Big Data Technologies

  There are numerous big data technologies that are already in use by various organizations. Further, companies have also embraced the use of w…

Price Validation, Deal Badges and What You Need to Do

Price Validation, Deal Badges and What You Need to Do

As shoppers seek more and more information before transacting on a vehicle, it is no wonder that they are inquisitive, not just about the price, but about …

Staff Turnover: The Most Important KPI for Management

Staff Turnover: The Most Important KPI for Management

I know you’re thinking, “Great, another article on employee retention.” It’s a topic that has been quite popular since NADA’s…

Walk-Ins to Web-Leads

Walk-Ins to Web-Leads

  It’s true, internet leads aren’t what they used to be. But that doesn’t mean we need to throw out the baby with the bath water …

How One-on-One Coaching Sessions Will Help You Motivate Your Team – Part 2

How One-on-One Coaching Sessions Will Help You Motivate Your Team – Part 2

written by Jonathan Dawson, Founder & President at Sellchology Sales Training   Are you a manager? Do you feel frustrated that you keep asking…

Brand Strategy 101: What Are The Key Elements You Need To Know?

Strategic branding is a great method to build brand equity, giving a strong advantage to a company. It also boosts the value of the product. But how exactly is strategic branding achieved? To fully understand strategic branding, we have to first examine its key elements.

 

Vision

Your company's vision pertains to your goal for your business and why you do what you do. Before running a business, an entrepreneur has to set his or her goals. These goals will serve as motivation for what the company wants to achieve. Without a specific goal, it would be futile to pursue a business.

 

Mission

This is where you define how you are going to meet your business goals. Traditional mission statement that are filled with difficult and vague terms will only confuse your consumers. Avoid this so-called cliché. For an excellent brand strategy, an entrepreneur should come up with a simple statement which covers the important content. The main questions you must answer within your mission are: What actions do you take? Why do you take these actions? How do you do you do what you do?

 

Instead of adding to the burden of consumers, the entrepreneur must promote comprehension. It is very necessary for the crowd to understand what you are trying to convey. Once the audience had fully understood these concepts, they will have a strong understanding of how your company operates.

 

Brand Positioning

Brand positioning is concerned with the accurate description of what a company does in its given industry. In addition, it identifies the group of people who are the main beneficiaries of the products. A company must be able to emphasize its unique value and its edge over the competitors.

 

A worthy brand strategy will bring a business ahead of their competition. Businesspeople must understand that positioning is mainly influencing the mind of the target customers. They must think of effective ways on how to make their brand far different from what other companies offer. If a company succeeds in doing so, then they can set their company apart from their competitors and stand out.

 

Brand Values

Values are anchored with observed behaviors. The proposition of value must come along with tangible benefits to be received by customers. In other words, brand values must convey the self-expressive, rational, and emotional aspects of the brand. The combination of the three will give a sense of how a brand sees itself to the public.

 

Base Create believes that you should be promoting your brand values not only through words, but also by actually reaching out to connect to target consumers emotionally. This assures that the company will earn credibility and resonate with its target audience. In the same way, the brand will become attractive to them. When the values of a brand are evident, it's easier to convince consumers.

 

Final Thoughts

Successful strategic branding is a manifestation of the company’s efficiency in planning and executing details. The most important thing you should remember is that you have to stay true to the promoted brand. When an organization is positively talked about by the majority of its target customers, it means that branding is successful.

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