Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Chris  Grasso

Chris Grasso Marketing Manager

Exclusive Blog Posts

Your Marketing Allocation is Backwards

Your Marketing Allocation is Backwards

Something to ponder…. You’re a dealer and 85% of your advertising budget is geared towards attracting new clients, and 15% towards retain…

Customer Loyalty Isn’t Guaranteed with an App

Customer Loyalty Isn’t Guaranteed with an App

Dealerships all over have recognized the benefits in using an app for their store. It’s true – customer engagement is much simpler when you…

One Dealership is Changing the Game When it comes to Test Drives

One Dealership is Changing the Game When it comes to Test Drives

Test driving can be a pain in the butt for the customer. Test Drives can take hours out of their day, they have to travel to get to the dealership, and has…

Photo Recap: DrivingSales Presidents Club 2018

Photo Recap: DrivingSales Presidents Club 2018

Here's a Facebook photo album from the 2018 DrivingSales Presidents Club in Fort Lauderdale. Be sure to tag yourself in the photos! . . .…

EVs and Hybrids Aren’t Green, Not Even Close

EVs and Hybrids Aren’t Green, Not Even Close

A Swedish meta-study, which analyzes and summarizes studies completed  in the EV field, found that around 150 to 200 kgs of CO2 equivalents (envi…

Brand Strategy 101: What Are The Key Elements You Need To Know?

Strategic branding is a great method to build brand equity, giving a strong advantage to a company. It also boosts the value of the product. But how exactly is strategic branding achieved? To fully understand strategic branding, we have to first examine its key elements.

 

Vision

Your company's vision pertains to your goal for your business and why you do what you do. Before running a business, an entrepreneur has to set his or her goals. These goals will serve as motivation for what the company wants to achieve. Without a specific goal, it would be futile to pursue a business.

 

Mission

This is where you define how you are going to meet your business goals. Traditional mission statement that are filled with difficult and vague terms will only confuse your consumers. Avoid this so-called cliché. For an excellent brand strategy, an entrepreneur should come up with a simple statement which covers the important content. The main questions you must answer within your mission are: What actions do you take? Why do you take these actions? How do you do you do what you do?

 

Instead of adding to the burden of consumers, the entrepreneur must promote comprehension. It is very necessary for the crowd to understand what you are trying to convey. Once the audience had fully understood these concepts, they will have a strong understanding of how your company operates.

 

Brand Positioning

Brand positioning is concerned with the accurate description of what a company does in its given industry. In addition, it identifies the group of people who are the main beneficiaries of the products. A company must be able to emphasize its unique value and its edge over the competitors.

 

A worthy brand strategy will bring a business ahead of their competition. Businesspeople must understand that positioning is mainly influencing the mind of the target customers. They must think of effective ways on how to make their brand far different from what other companies offer. If a company succeeds in doing so, then they can set their company apart from their competitors and stand out.

 

Brand Values

Values are anchored with observed behaviors. The proposition of value must come along with tangible benefits to be received by customers. In other words, brand values must convey the self-expressive, rational, and emotional aspects of the brand. The combination of the three will give a sense of how a brand sees itself to the public.

 

Base Create believes that you should be promoting your brand values not only through words, but also by actually reaching out to connect to target consumers emotionally. This assures that the company will earn credibility and resonate with its target audience. In the same way, the brand will become attractive to them. When the values of a brand are evident, it's easier to convince consumers.

 

Final Thoughts

Successful strategic branding is a manifestation of the company’s efficiency in planning and executing details. The most important thing you should remember is that you have to stay true to the promoted brand. When an organization is positively talked about by the majority of its target customers, it means that branding is successful.

 Unlock all of the community & features  Join Now