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Jared Hamilton
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Chris  Grasso

Chris Grasso Marketing Manager

Exclusive Blog Posts

Industry SaaS Leader Cameron Darby Joins DrivingSales as President & COO

Industry SaaS Leader Cameron Darby Joins DrivingSales as President & COO

DrivingSales continues to scale growth of its Human Capital Management platform as a natural extension of its industry-leading role in maximizing the value…

Handling Calls: Challenged Credit

Handling Calls: Challenged Credit

Handling Challenged Credit Calls EMPATHY: You are not human if you or someone you know hasn't gotten themselves into a situation where they over-spe…

Dealing with Growing Pains at Your Dealership

Dealing with Growing Pains at Your Dealership

Growth is wonderful, but it can still lead to issues. Growth comes in various ways, the dealership itself can be physically expanding, your team could be a…

Canadian AutoWorld Article

Canadian AutoWorld Article

Hello all, here is my latest full-page article in the Canadian AutoWorld Magazine on Page 16, hope you enjoy!  Make it a great day! Bra…

Top Reasons to Avoid Buzz Words: aka "Dear Valued Customer"

Top Reasons to Avoid Buzz Words: aka "Dear Valued Customer"

Dear valued customer.  Okay, let’s back-up one step. For those that receive emails or letters that say “dear valued customer” d…

Brand Strategy 101: What Are The Key Elements You Need To Know?

Strategic branding is a great method to build brand equity, giving a strong advantage to a company. It also boosts the value of the product. But how exactly is strategic branding achieved? To fully understand strategic branding, we have to first examine its key elements.



Your company's vision pertains to your goal for your business and why you do what you do. Before running a business, an entrepreneur has to set his or her goals. These goals will serve as motivation for what the company wants to achieve. Without a specific goal, it would be futile to pursue a business.



This is where you define how you are going to meet your business goals. Traditional mission statement that are filled with difficult and vague terms will only confuse your consumers. Avoid this so-called cliché. For an excellent brand strategy, an entrepreneur should come up with a simple statement which covers the important content. The main questions you must answer within your mission are: What actions do you take? Why do you take these actions? How do you do you do what you do?


Instead of adding to the burden of consumers, the entrepreneur must promote comprehension. It is very necessary for the crowd to understand what you are trying to convey. Once the audience had fully understood these concepts, they will have a strong understanding of how your company operates.


Brand Positioning

Brand positioning is concerned with the accurate description of what a company does in its given industry. In addition, it identifies the group of people who are the main beneficiaries of the products. A company must be able to emphasize its unique value and its edge over the competitors.


A worthy brand strategy will bring a business ahead of their competition. Businesspeople must understand that positioning is mainly influencing the mind of the target customers. They must think of effective ways on how to make their brand far different from what other companies offer. If a company succeeds in doing so, then they can set their company apart from their competitors and stand out.


Brand Values

Values are anchored with observed behaviors. The proposition of value must come along with tangible benefits to be received by customers. In other words, brand values must convey the self-expressive, rational, and emotional aspects of the brand. The combination of the three will give a sense of how a brand sees itself to the public.


Base Create believes that you should be promoting your brand values not only through words, but also by actually reaching out to connect to target consumers emotionally. This assures that the company will earn credibility and resonate with its target audience. In the same way, the brand will become attractive to them. When the values of a brand are evident, it's easier to convince consumers.


Final Thoughts

Successful strategic branding is a manifestation of the company’s efficiency in planning and executing details. The most important thing you should remember is that you have to stay true to the promoted brand. When an organization is positively talked about by the majority of its target customers, it means that branding is successful.

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