Hint: It involves implementing a digital retailing strategy with messaging woven into it. And we’ve got a guide to help you make it work. SEE HOW
One of the other HUGE benefits of doing real video walk arounds is the capability of sending it to AutoTrader. I'm sure that other inventory management systems do this but the example used below is using VinSolutions Inventory Management System. Once you upload your video walk around using the VinCamera into the system, VinSolutions takes care of the rest! VinSolutions will automatically send your video to AutoTrader just like it does to YouTube!
AutoTrader did a good job of displaying the video link on their site - its a tab right next to the Photos tab. Because its a newer feature for consumers, the only thing better would be to have it flash, change colors or something to have it stick out just a little more. Make it stand out until consumers are used to it. That being said, I think it's awesome that AutoTrader allows an automatic feed of video from an inventory system that is FREE of charge for the dealer!
Once the consumer clicks on the video tab, it displays the video controls so they can click on play, pause, stop, forward, rewind and a volume control:
To read more on how to utilize video at your dealership, read this previous post: Are you making the most of VIDEO with your dealership.