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It's troubling how poorly dealership PPC campaigns are managed now a days. It's to the point that GM's and Owners feel that they are spending absorbent amounts of money to merely purchase hits to their site This results in the principles losing value/interest in the program and or phasing it out to cut costs. I can't even begin to tell you how incorrect this is.
PPC campaigns that are actively managed and engaged can produce higher gross, higher traffic and overall more business in your store. Let me explain what I mean...
PPC campaigns are based around keywords and demographics. These demographics are are easilydetermined by searching trends in your area. Once you've gotten the locations you want to focus on and the keywords you feel are relevant to your dealership you assign dollar amounts to them. That's the easy part! Now after 20 to 30 days take a look at your results and find out what keyword campaigns are being clicked the most. Those keywords are what you should start focusing your organic(free) SEO on. This way you capture the traffic that already finds you relevant under those keywords and you can adjust your campaigns accordingly. In turn, you better allocate your PPC funds and find traffic that you weren't already capturing through organic SEO.
Got questions or comments? Please leave them here or drop me an email at Chill@billjacobsjoliet.com