Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Chris Hill

Chris Hill E-Commerce Director

Exclusive Blog Posts

Why Security Is More Important than You Think for Your Business

Why Security Is More Important than You Think for Your Business

Having a business means that you’re likely going to have to keep security in mind. Whether you are looking to increase customer trust or you want to …

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Interview with Scott Pechstein: What's Up With "Digital Retail"?

Scott Pechstein, Vice President of Sales at Autobytel, Inc., talks about the buzzword of the moment: "digital retail." …

What's Keeping Your Company's Directors Up at Night?

What's Keeping Your Company's Directors Up at Night?

Although we typically define executives by their ambitions, their anxieties can be equally telling. If you’re losing sleep over handling cyber se…

Top Reasons It's Time to Breakup With Your Vendor

Top Reasons It's Time to Breakup With Your Vendor

Vendor relationships are business, and while that is not to say that relationships develop with the people you work with - at the end of the day, it is abo…

The Perennial Sales Starter Kit

The Perennial Sales Starter Kit

Outside of having some online training that I could do on my own time, a 2-Day Sales Training Course, shadowing the top Sales Consultant (at my initiative)…

5 Customer Objections. Chose one and own it!

Time for a little reflection... When's the last time you really looked at what factors "YOUR" customers buy on. Now ask yourself is that the message you're conveying both in a traditional and digital advertising? 

There are five buying objections in the retail automotive advertising:

  • Price
  • Payment
  • Trade
  • Down Payment
  • Credit

Think of your typical customer. Which of the five above categories best describe your customer base? Are you a lower end dealership that prides itself on cheap vehicles and getting your customers approved even with challenged credit? Maybe you're a dealership that is big into used cars and can offer higher value for a customer’s trade? 

There are lots of different categories you're dealership could fit into but the real question is, are you conveying that to your consumers on a unified format and on a daily basis? If you aren't and you're trying to figure out what your dealership's message is going to be...you may just have your answer. Now lets get creative and figure out a way to positively get that message out to your buyer base. 

Whatever message you choose needs to be clear to the consumer on a daily basis. If you’re a "credit" store and pride yourself on getting customers approved even with challenged credit, it should be in a format that inviting and live in all communications from your dealership. 

When done correctly, if you choose "price" the customers in your area shoudl think of you first when they think of a dealership where they will receive the best price. 

If you have any question or comments please feel free to post here or contact me directly atChill@BillJacobsjoliet.com or can also follow me on Twitter at https://twitter.com/CRMSensei

 

Chris Hill
P.S. Ask your website provider, marketing firm or advertising coordinator to help you convey the message. These people should have answers for you.

 Unlock all of the community & features  Join Now