Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Chris Hill

Chris Hill E-Commerce Director

Exclusive Blog Posts

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

Be More Than A Salesperson

Be More Than A Salesperson

Ease the anxiety and create an experience that is stress-free, encouraging and hopefully ends with sending them home in a new set of wheels. Leverage the …

Car Sales Advice For New Salespeople

Car Sales Advice For New Salespeople

When I started selling cars five and a half years ago there were 3 pieces of advice given to me that have helped me succeed in this business. I want to sha…

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

5 Avoidable Ways that Car Dealerships Can Reduce Staff or Customer Injuries and Liability

The National Automotive Dealer Association (NADA) data for 2016, revealed that there are 16,708 franchised dealerships in the United States, who sold a rec…

Using E-bay for Leads :: Cheaply!

                                       

The huge success of Ebay in the last few years has made it a prime location for car dealers to reach a nationwide marketplace. That success has in turn saturated the online auction site to the point that the general consumer has so many options it's almost overwhelming. Many dealers have conformed to the idea that they need to list many if not all their inventory to ensure they get into consideration. In turn this has led to huge Ebay fees and even more saturation of the site. Being a dealer you find yourself in a predicament. Do you post your vehicles and hope you can compete in this national market or do you let this Ebay trend pass you by and hope it doesn't affect your bottom line...

I've found huge success in positioning Ebay much like all my other 3rd party lead providers. Basically what we've done is post 1-2 vehicles of each make/model we carry at a rock bottom price to attract customers. Once the customer contact about a certain vehicle, you have their contact info and know they are in the market. This allows you to switch the customer to any number of vehicles on your lot, thus becoming another prime lead in your CRM.. 

Once I started using this method I was able to reach customers in places that didn't have access to car lots with huge selections. Everything from a Corvette collector in the lower Midwest, to a soccer mom in the upper northeast looking for a pearl white QX56 with captains seats instead of bench. The customer’s first question about your item opens you up to switch them to anything on your lot. Not only do you get the lead but you also retain their name, address, email and more. This in turn grows your overall customer base, sales demographic and client database. End result, you keep your Ebay fees low while staying relevant to the national market.

If you have any question or comments please feel free to post here or contact me directly at Chill@BillJacobsjoliet.com or can also follow me on Twitter at https://twitter.com/CRMSensei

 Unlock all of the community & features  Join Now