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From: Jared Hamilton
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Chris K Leslie

Chris K Leslie Marketing

Exclusive Blog Posts

Simple Elegance of the Twitter Hack

Simple Elegance of the Twitter Hack

The next time a salesperson says cold calls don't work, ask them if they understand how Twitter was hacked. It didn't start with some complex …

Knowledge is Power, so Track Important Service Stats

Knowledge is Power, so Track Important Service Stats

J.D. Power and TrueCar have struck a deal for the sale of ALG, so it’s headed to a new home. Absorbing a company for $135 million that does much …

Do you suffer from Conversational Narcissism?

Do you suffer from Conversational Narcissism?

I know the title sounds like an ad for a clinical trial, but what I’m referring to is a problem that runs rampant in dealerships. If not checked, it …

Why Do We Make it So Hard to Pay A Repair Order?

Why Do We Make it So Hard to Pay A Repair Order?

Working on the dealer level, we know firsthand how difficult it can be as a "customer" to pay our repair order or get our own vehicles' statu…

The Conversation Shouldn't End At “What’s the Price?”

The Conversation Shouldn't End At “What’s the Price?”

Handling customer objections isn't always easy. Especially when the customer is calling you on the telephone; knowing what to say and how to approach t…

Click-to-Call [Infographic]

 

Most dealers understand the importance of making it easy for customers and prospects to find contact information. Websites often have prominent "contact us" sections, chat opportunities that pop up all over the place or send us a text etc, etc.  

The phone, despite the belief that customers don't want to talk or don't have time to call, offering a click-to-call option is a useful way to help customers reach your business.

And the technology is more trackable than it's ever been, with call data and click-to-call analytics helping marketers track, record, and optimize inbound calls.

Check out the graphic to learn more:
 

Click to call

 

 

Amanda Gordon

Thanks for the stats Chris. We were recently privy to the importance of this by our CRM provider and have since been incorporating it into every campaign, text, email etc that goes out to our client base. Slightly early to gage the results but eager to make the change and grow with technology. 

74% choose another business after a poor call experience... another reason training is so important! 

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