Take a look at three tried-and-true copywriting formulas that are perfect for email marketing, below. You can also use them on your social media feeds or in blog headlines, too! That way, you reach your audience no matter where they are.

Formula 1: F-A-B

With the F-A-B formula (which stands for Features, Advantages, Benefits), you can touch on your product’s bells and whistles, but you focus on why a person would find your product beneficial.

Here’s the breakdown:

• Feature: Briefly explain the elements of your product. Keep it short and sweet.
• Advantages: Highlight why these features are unique and how they can make a difference in your customer’s business, life, etc.
• Benefits: Showcase the value of your product and how it can solve your customer’s problems.

Formula 2: P-A-S

This copywriting formula works best if you focus on the “A” aspect. To “agitate,” you need to stir up all the negative emotions attached to their problem. Make the reader squirm in their seat. Get inside their head.

Let’s take a look at how it works:

• Problem: State your audience’s issue.
• Agitator: Agitate the problem by talking about why it’s a problem in the first place.
• Solution: Solve your audience’s issue by presenting your product or service as the solution.

Formula 3: A-I-D-A

A-I-D-A is arguably one of the most-used copywriting tactics of all.

This is a classic formula for selling, so it makes sense to deploy it in an email environment where you want readers to take action and move from their inboxes to the next stepping stone in the conversion path.

Here’s the breakdown:

• Attention: Catch the reader’s eye.
• Interest: Pique their interest with a compelling setup.
• Desire: Make them crave the thing you’re offering.
• Action: Tell them how to get the thing.

Copywriting formulas are great ways to make sure you communicate your message clearly and in a way that will be most receptive to your customers.

Different formulas work for various messages, so keep testing and tracking what you learn from each formula.

What forumula do you prefer? 

Post in the comments an email template you have that’s uses one of these formulas. 

Looking for some inspiration? Check Out Really Good Emails