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Chris McGrath

Chris McGrath GM

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Name: Chris McGrath
Title: GM
Company: McGrath Honda of St Charles
Phone: Private
Location: Private , Private
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Blog Posts

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

by Anne Fleming 56 minutes ago

In Dealer Reviews, Women Rate Female Sales Consultants Higher Than Male Consultants

by Anne Fleming 56 minutes ago
Decrease the Gender Gap and Increase Revenue Changing Culture, Changing Tides Women are buying 45% of all vehicles at new car dealers today. Further…
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The Weakest Link in Data Attribution Part II: Data Standardization

by Greg Geodakyan 3 hours ago

The Weakest Link in Data Attribution Part II: Data Standardization

by Greg Geodakyan 3 hours ago
Today, too many dealerships rely on old attribution models, such as first-click or last-click. While current technological advancements provide a clearer p…
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Sleepers: How to Maximize the Hidden Value of your Database

by Bart Wilson 5 hours ago

Sleepers: How to Maximize the Hidden Value of your Database

by Bart Wilson 5 hours ago
This is a guest blog by Jon Petron, Vice President of Advanced Services for Outsell.   Jon and Paul Schnell, the Digital marketing Director at…
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Getting The Most Bang From Your Social Media Bucks

by Paul Moran 6 hours ago

Getting The Most Bang From Your Social Media Bucks

by Paul Moran 6 hours ago
Today, it’s a well-known fact among dealers that a consistent presence on social media properties is vital to keeping their brand in front of consume…
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Full Stack Marketers Toolkit

by Chris K Leslie Yesterday

Full Stack Marketers Toolkit

by Chris K Leslie Yesterday
  A list of digital hacks and tools for full-stack marketers Research and Development BuiltWith - Web technology information…
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