Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Chris Purser

Chris Purser President

Exclusive Blog Posts

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

Interview With Ken Kupchik, Sales Humor Creator

Interview With Ken Kupchik, Sales Humor Creator

Last month, the was our top blog. So we decided to interview Sales Humor creator Ken Kupchik to get learn more about his successful social media platforms,…

Local, Mobile Shoppers Researching Your Site

As salespeople, it's imperative to be abreast with shopping trends.  The survival of your dealership may depend on it.  A rapid growing trend is the growth of smartphone and tablet use, especially to access local content.  These are shoppers nearby, ready to purchase from a local dealership. 

There are a bunch of studies and mobile stats indicating that mobile internet usage is predicted to surpass desktop internet usage in 2014.  This phenomenon can only have an impact on shopping behavior.  A new study by xAd and Telemetrics reveals that smartphone and tablet owners are very reliant on these devices when researching local products and services. 

The following are more stats, in addition to the graphs, on smartphone and tablet usage:

  • Smartphone users were more than 5 times more likely than non-smartphone users to access local content (77% vs. 14%)
  • 46% use smartphones and tablets exclusively to aid their local purchase decisions
  • Half of the 46% use smartphones and tablets at the beginning of the research process
  • One-third of the 46% use their device throughout the purchase process
  • 60% of smartphone researchers have completed purchases
  • 53% of tablet researchers have completed purchases
  • 53% of respondents overall said they eventually made their purchase offline or in-store (also called "webrooming")
  • Shoppers aged 18-35 are far more likely to "webroom"
  • Smartphone users prefer accessing local content via applications than through browsers

Importance-Mobile-Optimized-Websites-May2013There are a lot of stats here but they speak volumes to the popularity of local content on mobile devices and the need to be ready for the mobile world.  For those in the retail business, what are some changes (if you haven't already made them) could you do?  I would first start by:

  • Optimizing your website for mobile
  • Ensure that your website looks good and works well on mobile devices, especially to attract return visitors
  • Optimize your email or other correspondence for mobile devices to avoid email deletion
  • Make it easy for the mobile visitor to obtain pertinent information, including how to contact your dealership
  • And add a simple call to action that can turn the customer into a lead so you know when they're coming to you, ready to buy

Sources:

http://www.marketingcharts.com/wp/interactive/77-of-smartphone-users-accessed-local-content-in-december-2012-29312/
http://www.marketingcharts.com/wp/interactive/almost-half-of-mobile-owners-rely-only-on-their-devices-for-local-purchase-decisions-29117/
http://www.marketingcharts.com/wp/interactive/webrooming-more-prevalent-than-showrooming-among-millennials-29712/?utm_campaign=newsletter&utm_source=mc&utm_medium=textlink

 Unlock all of the community & features  Join Now