We all know that just having a website, no matter how great, is not enough to make sales in the automotive industry. LEARN MORE
As salespeople, it's imperative to be abreast with shopping trends. The survival of your dealership may depend on it. A rapid growing trend is the growth of smartphone and tablet use, especially to access local content. These are shoppers nearby, ready to purchase from a local dealership.
There are a bunch of studies and mobile stats indicating that mobile internet usage is predicted to surpass desktop internet usage in 2014. This phenomenon can only have an impact on shopping behavior. A new study by xAd and Telemetrics reveals that smartphone and tablet owners are very reliant on these devices when researching local products and services.
The following are more stats, in addition to the graphs, on smartphone and tablet usage:
There are a lot of stats here but they speak volumes to the popularity of local content on mobile devices and the need to be ready for the mobile world. For those in the retail business, what are some changes (if you haven't already made them) could you do? I would first start by: