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Chris Shields

Chris Shields Principal

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Name: Chris Shields
Title: Principal
Company: Jaroop
Phone: Private
Location: Private , Private
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Blog Posts

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

For the Parts Managers in the Room – Let’s Talk Idle and Obsolete Inventory

Rows upon rows of parts line your department, some are pristine and clean while others gather dust. Every month, quarter, semi-annually, or annually, y…

How to Accurately Measure and Track your Customer’s Full Journey 

How to Accurately Measure and Track your Customer’s Full Journey 

Creating an Attribution Infrastructure  I’ve talked a lot in the past about the importance of using a multi-touch attribution model with data…

I'm Not Your Prototypical Car Guy

I'm Not Your Prototypical Car Guy

I’m not your prototypical Car Guy I wasn’t raised in the auto industry. I didn’t have any connections in the auto industry. I didn&rsq…

social media ads.....what works?

social media ads.....what works?

 Lets talk a little about social media. The dealership that I have worked at has always focused on Facebook in this area. We would do a dail…

3 Proven Marketing Strategies for Small Businesses

3 Proven Marketing Strategies for Small Businesses

One of the most important things that small businesses need is a marketing strategy that is affordable and produces a high return on investment. There are …

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