Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Christian Salazar

Christian Salazar Sales Director

Exclusive Blog Posts

10,000+ Cars Trucks and SUVs Listed for Sale on Driverbase

10,000+ Cars Trucks and SUVs Listed for Sale on Driverbase

Car shoppers can now search over 10,000 new certified and used vehicles on the Driverbase marketplace. In the last month we increased from…

Path of Exile: What is reduction and extra reduction?

Path of Exile: What is reduction and extra reduction?

Reducing this affix is rare in Path of Exile. Let’s take the bodyguard. When you have a bodyguard on your body, you are hit by 20% to reduce the dama…

Rock’s Rants: You Need Dispatch

Rock’s Rants: You Need Dispatch

Whenever I visit dealerships, I often see technicians standing around at the parts counter or waiting to talk with service advisors. This is a waste of you…

Automation, Speed, and Your Dealership Marketing

Automation, Speed, and Your Dealership Marketing

I recently sat down and chatted with AutoLeadStar CEO Aharon Horwitz and discussed how technology is improving the speed in which dealers can make…

4 Sales Lessons from Real Car Shoppers

4 Sales Lessons from Real Car Shoppers

I’ve worked with auto dealerships across the country and 99% of the time, when I ask what their primary goal is, the answer is increasing car sales. …

Keep Your Current PPC Provider, Pay Them Less

 

Automotive SEO 

Content marketing (SEO) is something dealerships started to learn and understand around 2013 – 2014.  Some masters of the craft, even earlier.  Since then there’s been a major fallout of companies able to produce quality content.  Whether you have one person or a team of in-house writers they must know all the rules the search engines play-by.  The golden rule, produce original, relevant and high quality content that produces revenue for your business.

  • Keep Your Current Provider, Pay Less

  • This is one of the biggest opportunities dealerships have when it comes to advertising spend and it can be seen at too many dealerships across the nation.  If your current paid search company is landing people on SRP’s or the homepage of your website.  They are doing it wrong.   Use SEO to work with your paid provider to create landing pages for low-funnel buying questions.  This keeps users engaged on your website therefore increasing your chances of a conversion.

5 Essential Components To Landing Pages

1 - Engaging Headlines w/ Proper H1 & H2

2 - Information Relative To The Searched Keywords

3 - Video, Pictures, Infographics

4 - The Benefits of Your Offering

5 - Clear Call-to-Action

If you’re landing paid search on pages that don’t include these things, STOP.  You’re paying too much and users are leaving your site without converting.  This is also known as wasted ad-spend.

overtake search engine optimization

Pay Less Overtime With Your Paid Search

 

  • For example, if your keyword is “new chevrolet lease offers” and your current provider is sending them to your homepage or chevy SRP’s on your website.  Stop buying that keyword, your customers are bouncing.  And you’re paying a premium for that keyword, probably close to $10 or more.

 

  • With quality content, land people that click on your ad to landing pages specifically talking about your brands’ lease offers.  And clicks could cost you 50% less.

 

  • That’s right, with great quality content, you could be spending 50% less on paid search.  Either you get double the results for the same spend, or you use that money for other advertising avenues.

 

Bart Wilson

Great to hear from you Christian!

Content marketing is a great way to improve paid search.  Where do you recommend a dealer start?  In other words, if I'm creating content that maps to a campaign, how should I make sure I'm providing value on that landing page?

Christian Salazar

Hey Bart, a few different places come to mind.. first, ask the dealer the top model they would like to push and use this info including a geo to create your first page.  Secondly, take a look at search console and see the most often queried search terms that don't use the brand name.  Third, as it directly related to the title of this post... log into your Google Ads account and click on keywords, then sort by impressions, that will give you loads of content ideas to write about...

 Unlock all of the community & features  Join Now