Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Christine Rochelle

Christine Rochelle VP Operations

Exclusive Blog Posts

10 Things in Sales that will Never Change

10 Things in Sales that will Never Change

Here is my take on 10 things that will never change in Sales.  When you have a clear understanding of how these 10 things work, you'll undoubtedly…

Are You Selling Service Contracts in the Lane?

Are You Selling Service Contracts in the Lane?

Several dealers reported record months in the service drive. With a record number of RO’s hitting the lanes each day, it is a gold mine for selling s…

Women in the Dealer Workforce: Where We Are & Where We Can Go

Women in the Dealer Workforce: Where We Are & Where We Can Go

It’s no secret that women make up a small portion of the dealer workforce and turnover among women is high. By not attracting and retaining women in the …

Car Subscriptions - Q and A with Bill Playford

Car Subscriptions - Q and A with Bill Playford

I had the chance to interview Bill Playford about car subscription services, and how they're going to change the marketplace. Take a look what this ins…

Be The Exception

Be The Exception

How brilliant marketers find and follow what makes their stories different in a world full of average content DrivingSales is excited to announce th…

Top 5 Digital Rock Stars You Need to Follow

This past week I attended the 2012 BlogWorld & New Media Expo and was completely blown away with some of the speakers and presentations on content marketing and social media.

Some of the speakers I was already following around on the web, but some of them were new to me. I gain most of my inspiration from looking at non-automotive companies and how they're "doing" social media and then I apply that to the car industry.

I wanted to share who I thought were my current top 5 influencers that I believe every digital automotive professional should be looking to for inspiration for their social strategies. 

 

1. Lynette Young - Lynette stood up in front of the audience and announced that she owned Google+.  She is currently followed by 1.25 million people and through the Google+ circles she is actually connected to everyone who is currently on Google+. Lynette is releasing an e-Book on the platform this year, keep an eye out for it: http://lynetteyoung.com/

2. Derek Halpern - A well known podcaster, Derek actually started with his blog but hit it big with his podcast. Actually, he calls it a "master class" because he believes the word podcast devalues the content. Listen to Social Triggers here: http://socialtriggers.com/ 

3. Corbett Barr - A polished speaker, Corbett had an air to him that drew the attendees into every word. Get to know Corbett through one of his most popular blog posts http://thinktraffic.net/21-quick-actions-for-massive-blog-success

4. Jay Baer - Jay is not only informative, but always has the audience laughing and at the edge of their seats. Convince and Convert has a fantastic email newsletter called "One Social Thing" that gives simple tips on content and social media. Sign up for that here: http://www.convinceandconvert.com/ 

5. Chris Brogan - you may know him through his book "Trust Agents" but Chris Brogan has a new book on Google+. He has a lot of great blogging tips and can be followed here: http://www.humanbusinessworks.com/ 

 

Who are your online influencers? Digital rock stars? Share their websites, Google+ profiles or Twitter handles below.

Glenn Pasch
Thanks Christine. Someone else I like as well is Brian Solis. www.briansolis.com. Great content and well respected

 Unlock all of the community & features  Join Now