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Jared Hamilton
From: Jared Hamilton
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Christine Rochelle

Christine Rochelle VP Operations

Exclusive Blog Posts

Why So Many Options If You Don't Pay Attention to The Source?

Why So Many Options If You Don't Pay Attention to The Source?

Is there a lot of thought that goes into deciding which call to actions to offer on the VDP’s? Or is it a constant free for all, or worse an aftertho…

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

3 Reasons Why Loyalty to Technology is Greater than Loyalty to Cars

Despite efforts to chase down loyalty in the automotive industry -  the path to a repeat purchase is an even tougher feat. Here are three reasons why …

Dispel Fears About the Auto Industry with Your Recruiting

Dispel Fears About the Auto Industry with Your Recruiting

If you were to ask most sales managers what customers don’t like about the automotive industry when shopping for a vehicle? They usually say, “…

How is Your 'Why Buy Here' Messaging?

How is Your 'Why Buy Here' Messaging?

What type of 'Why Buy Here' messaging are you using to drive in customers? Watch the video to learn more.   …

Give Customers a Refreshing, Old Ad Message

Give Customers a Refreshing, Old Ad Message

If you’re the average dealer who’s trying to grow business, the fixed operations departments are one of the best bets you can make. Once you br…

Top 5 Digital Rock Stars You Need to Follow

This past week I attended the 2012 BlogWorld & New Media Expo and was completely blown away with some of the speakers and presentations on content marketing and social media.

Some of the speakers I was already following around on the web, but some of them were new to me. I gain most of my inspiration from looking at non-automotive companies and how they're "doing" social media and then I apply that to the car industry.

I wanted to share who I thought were my current top 5 influencers that I believe every digital automotive professional should be looking to for inspiration for their social strategies. 

 

1. Lynette Young - Lynette stood up in front of the audience and announced that she owned Google+.  She is currently followed by 1.25 million people and through the Google+ circles she is actually connected to everyone who is currently on Google+. Lynette is releasing an e-Book on the platform this year, keep an eye out for it: http://lynetteyoung.com/

2. Derek Halpern - A well known podcaster, Derek actually started with his blog but hit it big with his podcast. Actually, he calls it a "master class" because he believes the word podcast devalues the content. Listen to Social Triggers here: http://socialtriggers.com/ 

3. Corbett Barr - A polished speaker, Corbett had an air to him that drew the attendees into every word. Get to know Corbett through one of his most popular blog posts http://thinktraffic.net/21-quick-actions-for-massive-blog-success

4. Jay Baer - Jay is not only informative, but always has the audience laughing and at the edge of their seats. Convince and Convert has a fantastic email newsletter called "One Social Thing" that gives simple tips on content and social media. Sign up for that here: http://www.convinceandconvert.com/ 

5. Chris Brogan - you may know him through his book "Trust Agents" but Chris Brogan has a new book on Google+. He has a lot of great blogging tips and can be followed here: http://www.humanbusinessworks.com/ 

 

Who are your online influencers? Digital rock stars? Share their websites, Google+ profiles or Twitter handles below.

Glenn Pasch
Thanks Christine. Someone else I like as well is Brian Solis. www.briansolis.com. Great content and well respected

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