Notifications & Messages

Jared Hamilton
From: Jared Hamilton
Hey - It’s time to join the thousands of other dealer professionals on DrivingSales. Create an account so you can get full access to the articles, discussions and people that are shaping the future of the automotive industry.
×
Christine Rochelle

Christine Rochelle VP Operations

Exclusive Blog Posts

Top 6 Things Car Dealers Do To Make Car Buying Difficult

Top 6 Things Car Dealers Do To Make Car Buying Difficult

[youtube https://www.youtube.com/watch?v=3R7Y3kZIDVg] Your Turn To Drive discusses Top 6 Things Car Dealers Do To Make Car Buying Difficult.  Jim D…

Choose the correct CRM for your dealership OR pay dearly

Choose the correct CRM for your dealership OR pay dearly

With all the CRMs on the market today, finding the right one for your dealership is becoming more challenging than ever. There have been massive changes in…

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

5 Benefits of Using Google AdWords Click-to-Message Ad Extensions

Looking for a new way to win over people more likely to send a text message than to call? Set up this free message extension for your text ads on the Googl…

Must-See NADA 100 Expo Displays for Fixed Ops

Must-See NADA 100 Expo Displays for Fixed Ops

New Orleans is ramping up for the 100th anniversary of NADA, and the convention promises to be outstanding. You’ll be entertained at the NADA100 Carn…

Why Social Media Marketers Won’t Replace Your Sales Team

Why Social Media Marketers Won’t Replace Your Sales Team

Social media is changing the marketing profession in remarkable ways. According to the Public Relations Society of America (PRSA), the social media analyti…

The Number One Social Media Secret For Your Dealership

Defeated.

 

That is how I would describe many dealers who believe they are “doing social media” but aren't getting the engagement they're looking for. Whenever I sense that a dealer is starting to feel that their time is being wasted on social, I have two options:

 

  1. I could whip up a fancy report with strategies, social tips, graphics, pie charts and stamp it with the PCG logo to let them know that I am an “expert” and as long as they follow this “strategy” they too, can win!

  2. Or, I can admit that there's no such thing as a social media strategy and many dealers are looking at social the wrong way.

 

No social media strategy?! You're probably thinking that I got way too much sun this July 4th and must be totally out of my mind for saying such a thing.

 

Here's why I say there's no such thing as a fancy-pants social media strategy (pie charts and all): Because social isn't a strategy, it is a communication plan.

 

If your dealership is looking to “do social” then I translate that into “we want to expand our communication plan.”

 

Of course none of the above exactly helps you. So here is my #1 social media secret: Get your staff involved.


 

The rationale behind that is that no one wants to be first to bat. For PCG, our engagement levels skyrocketed when PCG employees would engage with our posts because then other fans would follow suit.

 

We started this by posting more and more photos of our employees online in an effort to better communicate to our customer base what it is like to work at PCG. We didn't sit down and say, “okay team, what is our new Facebook strategy?” - we were simply pumping up our existing communication plan with one message in mind: "who is PCG?". 

 

From company BBQs, holiday parties, weekly training meetings, or community service photos – we put it all online. The employees would notice immediately, and start “liking”, commenting, or sharing the posts.

pcg digital marketing

 

 

Our next step was to amp up our blog content with employee posts that we could then share on our social networks. Again, we would tag the employees when we shared their blog post and even email it to the entire staff.

 

The employees immediately reacted, and engagement grew even more.

 

Like I mentioned before, after each employee-driven post, we have other fans who will go ahead and comment or share our message we were pushing out through this new communication plan of showing who PCG was.

 

There is a lot you can do with social media, but my biggest piece of advice is to take it one step at a time and don't overwhelm yourself with “social strategies” that you can't commit to.

 

Take a step back, and start to think about social as a communication plan. Get your employees on board and the rest will start to fall into place.

 

What other social media communication plans have worked for you?

 Unlock all of the community & features  Join Now