CDK's purchase of Auto/Mate may create a major disruption in the dealer management system (DMS) industry. Here is our take. DOWNLOAD
Even though new car sales are the main focus at any dealership, the most dollars and the most foot traffic are found in the service lane.
So if Google is going to mark videos as the holy grail of contest in search, online video content about your service department just makes sense.
But why aren't any dealers doing it?
There could be a list of reasons why service gets the short end of the stick when it comes to branding or advertising, but these five dealerships are great examples in service videos done RIGHT.
Kingsway Toyota's video on tires is short and to the point and is certainly perfect for their Canadian market.
This Indiana Chevrolet dealer created a fantastic how-to and educational video on their transmission flush service.
2. Behind the Scenes
Eastside Dodge isn't going to tell you why you should get an oil change or why you should come to them, instead they're going to show you what exactly happens when you bring your vehicle in to them.
Your average customer has no idea how a dealership works, and that's why many of them come into the store with their guard up. Waldorf Ford gives viewers a look behind their Parts department.
3. Why Service Your Vehicle at a Dealership
Content, whether written or videos, is best derived from your FAQS right inside the dealership. Drivers want to know what the difference is between a dealership and the local auto repair shop. Educating the customer on that difference is what this Acura dealershp does in this oil change video.
This Ford dealership offers the customers several reasons why to buy tires from a dealership in just over a minute.
Drop some of your favorite dealership videos - whether parts, new, used - in the comments section. The more we share, the more we can learn from one another.