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Christopher Ferris

Christopher Ferris CEO

Exclusive Blog Posts

Ecommerce and Auto dealers

Ecommerce and Auto dealers

Many of the ecommerce sites are now a days trying to test the waters of entering into the automobile sector by trying to engage customers on a small scale …

Closing Out Your Phone Call Properly

Closing Out Your Phone Call Properly

Closure - An Important Step One of the most commonly skipped steps during a sales call is Closure. During Closure we should be giving the customer …

Take me off the List!

Take me off the List!

      The last thing a dealer wants to hear is “take me off of your marketing list.” Each and every time you get th…

Using Vehicle Safety Features to Drive New and Used Car Sales

Using Vehicle Safety Features to Drive New and Used Car Sales

Selling a consumer a large ticket item like a car, truck, or SUV comes with a degree of understandable skepticism for the buyer. Consider the importanc…

Why Branding Your Price is a Great Idea!

Why Branding Your Price is a Great Idea!

If you’ve been reading my pieces for the last few months, you’ve probably noticed how passionate I am about branding. By branding every aspect of your …

 

Last Easter Sunday, three AK-47 wielding Somali pirates were threatening the life of U.S. Merchant Marine Captain and Vermonter Richard Phillips, whom they were holding at gunpoint in a lifeboat. That reckless decision on the pirates' part turned out to be an extremely bad career move.

Let's just say that staffing managers at Blackhawk Down Employment Services in downtown Mogadishu need not be looking for any more inbound e-mails or resumes from those three job-hunting pirates, thanks to the outstanding marksmanship skills of three intrepid U.S. Navy SEALs who got the green light to drop the hammer on the modern day Blackbeards. The U.S. armed forces sent an unambiguous message to Captain Phillips (who was "in extremis"): "We've got your back." As for the pirates, the message was, "AMF", and that doesn't stand for American Military Forces.

Tight 360 is a term used in the military to denote a formation in which a small group of armed combatants forms a "back to back" perimeter to afford a 360 degree view of the surrounding area ... and approaching enemy forces or otherwise unknown individuals.

Please understand that Tight 360 is not just a formation, it's an attitude, it's a philosophy, it's a way of life. You've either got it ... or not. There's no "sort of" or "half baked" or "a little bit" or "maybe" in Tight 360 land. It's yea or nay. It's yes or no. It's a black and white issue, a thumbs up or thumbs down answer, without equivocation or hand wringing or political wind testing. How remarkable and refreshing in today's world of moral relativism and constantly moving goal posts.

When the sierra hits the fan, Tight 360ers take it in stride and smile. When audacity is required in the execution of a risky business operation, Tight 360ers step forward to say, "We're in!" When average Joes and Janes stampede headlong for the company's exit ramp in an emergency, Tight 360ers remain behind to coordinate and implement a contingency plan that assures continuity and maximizes stability under the daunting circumstances of the moment.

What's the Tight 360 factor in your company, in your dealership, in your family, in your group of closest friends? It's a question well worth asking and answering before the (next) Perfect Storm, whatever it may be, comes out of nowhere and threatens to sink your own "Andrea Gail" with the loss of all hands. Don't let that happen. Live the Tight 360 life. Starting today.

Christopher Ferris   c 603.233.8759   ferriscc@comcast.net

 www.drivingsales.com/blog/chrisferris

 

 

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